Rebirth Group

ReBirth Group Holding operates as a French mobility conglomerate, primarily managing and developing a diverse portfolio of electric bicycle brands. Its core product lies in the strategic acquisition and industrial integration of e-bike manufacturers, including established names like Solex, Matra, and more recently, Cowboy. The group focuses on optimizing production and fostering brand growth within the e-mobility market, with plans to establish advanced manufacturing facilities to enhance its operational capabilities.

The company was founded in 2005 by Grégory Trébaol, Salim Chouaf, and Safaa Hajji. Initially known as Easybike Group, under the leadership of Trébaol, the enterprise evolved from a single brand to a broader group. This transformation was driven by an insight into the fragmented nature of the electric bicycle market and the opportunity to achieve economies of scale and shared industrial expertise through consolidation, thereby creating a robust platform for e-mobility innovation.

Customers of ReBirth Group Holding are global consumers seeking sustainable urban and recreational personal transportation solutions. The company's long-term vision is to be a significant leader in the sustainable mobility sector by continually expanding its brand ecosystem and manufacturing prowess. It aims to solidify its position as a key player in the dynamic and evolving market for electric bikes.