ReadyPulse is a technology company.
ReadyPulse has raised $3.0M across 2 funding rounds.
ReadyPulse has raised $3.0M in total across 2 funding rounds.
ReadyPulse has raised $3.0M in total across 2 funding rounds.
ReadyPulse's investors include Collaborative Seed & Growth Partners, eonCapital, Founders' Co-op, Techstars, Band of Angels.
ReadyPulse is a technology company specializing in influencer marketing technology that helps B2C brands connect with social influencers to amplify campaigns and user-generated content, thereby driving consumer purchasing decisions and brand awareness. Its cloud-based SaaS platform surfaces high-quality, authorized social content from brand ambassadors and provides tools for influencer discovery, campaign management, ambassador programs, analytics, and social content display. ReadyPulse serves hundreds of leading consumer brands, enabling them to leverage authentic social proof across online and offline channels to boost marketing effectiveness[1][2][3].
Founded in 2010 by two former Amazon employees, T Vinod Gupta and Srinivas Penumaka, ReadyPulse emerged from their experience in software engineering and product management at Amazon. They identified the need for a platform that could surface trusted, authorized social content from passionate brand advocates to help companies grow brand awareness and conversions authentically. The company raised over $8 million from investors such as Rally Ventures and Walden Venture Capital before being acquired by ExpertVoice in 2016. This merger combined ReadyPulse’s patented influencer marketing technology with ExpertVoice’s community of over a million offline influencers, creating a unique online-offline influencer marketing platform[1][2].
ReadyPulse rides the growing trend of influencer marketing as brands increasingly shift budgets from traditional advertising to authentic social proof and user-generated content. The timing aligns with consumer skepticism toward ads and a preference for peer recommendations. By combining online and offline influencer engagement, ReadyPulse addresses the full consumer journey from awareness to purchase, leveraging data-driven insights and scalable technology. This positions the company as a key enabler in the evolving digital marketing ecosystem, helping brands build trust and drive sales through genuine influencer relationships[1][2].
Post-acquisition, ReadyPulse’s technology continues to underpin ExpertVoice’s influencer marketing solutions, suggesting ongoing innovation in blending online and offline influencer engagement. Future trends shaping their journey include increased demand for authentic content, deeper analytics, and expanded influencer ecosystems across digital and physical retail environments. ReadyPulse’s influence is likely to grow as brands seek more measurable, scalable, and trustworthy ways to connect with consumers through social influence, reinforcing its role as a pioneer in influencer marketing technology[1][2].
ReadyPulse has raised $3.0M across 2 funding rounds. Most recently, it raised $2.0M Series A in April 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2014 | $2.0M Series A | Collaborative Seed & Growth Partners, eonCapital, Founders' Co-op, Techstars | |
| Dec 1, 2012 | $1.0M Seed | Band of Angels |