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Reactiv develops an AI-powered mobile commerce platform designed to simplify and accelerate the creation of customized mobile applications for e-commerce merchants. The company’s core product leverages an end-to-end AI tool, allowing businesses to rapidly deploy seamless mobile shopping experiences without extensive development resources. This approach automates complex processes, enabling merchants to focus on customer engagement and brand building within their proprietary app environments.
The company was co-founded by Ross Correia and Zack Elias, both alums of Shopify, who identified a significant friction point in mobile app development for online stores. Their insight stemmed from recognizing the growing importance of mobile-first strategies and the need for a more accessible solution for merchants to own their customer relationships through dedicated applications. Correia brings prior experience from his role as Vice President of Sales at Plobal Apps.
Reactiv primarily serves e-commerce merchants, particularly those on platforms like Shopify, empowering them to transform casual shoppers into loyal, lifetime customers. The platform’s vision is to equip businesses with the tools to build direct and engaging mobile channels, thereby enhancing customer retention and continuously adding value to every customer interaction. Reactiv aims to be the foundational technology for future-forward mobile commerce strategies.
Reactiv has raised $5.0M across 1 funding round.
Reactiv has raised $5.0M in total across 1 funding round.
Reactiv has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in October 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2024 | $5M Seed | — | Anthemis Group, Headwater Ventures | Announced |
Reactiv has raised $5.0M in total across 1 funding round.
Reactiv's investors include Anthemis Group, Headwater Ventures.
Reactiv is an AI-powered mobile commerce platform that enables e-commerce businesses, particularly Shopify merchants, to quickly build, launch, and manage customized mobile apps and app clips without traditional development hurdles.[1][2][3][4] It serves merchants seeking to boost conversion rates, customer retention, and lifetime value by turning ads, social posts, geolocations, NFC taps, and QR codes into instant shoppable experiences, solving problems like high app development costs, long timelines, low download rates, and dual content maintenance for websites and apps.[1][2][3] Reactiv has shown strong early growth, achieving $1 million in annual recurring revenue from its waitlist, partnerships with brands like Top of The Mornin’, Missouri Star Quilt Company, and Fragrance Buy, and delivering results such as 30% higher average order value and 2-3x conversion rates over mobile web.[1][3]
Founded in 2023 in Toronto, Reactiv emerged from stealth in 2025 and raised a $5 million seed round led by Bonfire Ventures, with participation from Alumni Ventures, Foxe Capital, Anthemis, and Daher Capital, fueling its momentum toward AI feature expansions and team growth.[1][3][4]
Reactiv was founded in 2023 in Toronto by CEO Ross Correia (ex-Shopify, Plobal Apps, Splitit), CTO Michael Pezzi, and COO/Partnerships Leader Zack Elias (ex-Director of Partnerships at Plobal Apps and ex-Shopify), all leveraging deep e-commerce and app-building expertise.[1][3] The idea stemmed from their experiences addressing pain points in mobile app creation for merchants, automating builds via AI that extracts and dynamically mirrors website content into app features, eliminating manual maintenance.[3][4]
Early traction came swiftly post-stealth in 2025, with $1 million ARR from a waitlist, key brand partnerships, and investor backing in its seed round, validating the platform's ability to launch apps in days and enable app clips for frictionless engagement.[1][3]
Reactiv stands out in mobile commerce through these key strengths:
Reactiv rides the AI-driven mobile commerce wave, capitalizing on exploding e-commerce (14 million US businesses alone) and the shift to app clips as standard tools amid low app downloads and rising ad fatigue.[3] Timing is ideal post-2023 AI breakthroughs, enabling automation that Shopify alums know merchants crave, amid market forces like iOS privacy changes favoring first-party data and push notifications for retargeting.[1][3]
By making high-performance apps accessible, Reactiv lowers barriers for SMBs, potentially evolving e-commerce stacks toward clip-first strategies, influencing ecosystems like Shopify's by compounding ad efficiency and loyalty in a $400bn mobile ad industry.[2][3]
Reactiv is poised to scale as the go-to AI platform for merchant mobile apps, with plans to expand engineering, roll out advanced AI features, and drive broader adoption amid app clip standardization.[1][3] Trends like real-time personalization, omnichannel triggers, and AI optimization will accelerate its trajectory, potentially capturing significant share in e-commerce mobile tools as push notifications and clips reshape acquisition.
Its Shopify roots and early traction signal enduring disruption, turning mobile friction into loyalty engines and redefining commerce for merchants worldwide.
