Reaction, inc.
Reaction, inc. is a company.
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Leadership Team
Key people at Reaction, inc..
Reaction, inc. is a company.
Key people at Reaction, inc..
Key people at Reaction, inc..
Reaction, Inc. is a healthcare software company specializing in a growth acceleration platform that helps healthcare organizations improve patient and customer experience through intelligent automation and data-driven customer experience management. Their platform supports market research, sales and marketing campaigns, and data analytics to strengthen customer relationships and uncover new business opportunities. Reaction primarily serves healthcare providers by optimizing patient engagement and healthcare workflows, addressing challenges in patient experience and operational efficiency. As of 2025, Reaction generates approximately $7.6 million in revenue and employs around 16 to 22 people, operating out of Orem, Utah[1][2][3].
Founded in 2013, Reaction was created to pioneer smart data solutions that enable businesses, particularly in healthcare, to acquire critical market and customer satisfaction data quickly and affordably. The company evolved from its earlier identity as peer60, focusing on improving response rates and data relevance for its clients worldwide. Jeremy Bikman currently serves as President, guiding the company’s growth and strategic direction. Early traction came from delivering higher response rates and actionable insights that helped healthcare organizations improve outcomes and customer experience management programs[1][2].
Reaction rides the growing trend of digital transformation in healthcare, where improving patient experience and operational efficiency through technology is critical. The timing aligns with increasing demand for healthcare automation, data analytics, and customer experience management solutions driven by regulatory pressures and patient expectations. Market forces such as the rise of telehealth, value-based care models, and the need for personalized patient engagement favor Reaction’s offerings. By enabling healthcare organizations to leverage smart data and automation, Reaction influences the broader healthtech ecosystem by promoting more efficient, data-informed decision-making and improved health outcomes[1][3].
Looking ahead, Reaction is well-positioned to expand its impact as healthcare providers increasingly adopt digital tools to enhance patient experience and operational workflows. Trends such as AI-driven automation, real-time analytics, and integrated customer experience platforms will shape Reaction’s evolution. The company’s focus on healthcare-specific solutions and its ability to deliver measurable improvements in patient engagement and business growth suggest it will continue to grow steadily. Reaction’s influence may deepen as it helps healthcare organizations navigate the complexities of digital transformation and patient-centric care models, reinforcing its role as a key player in healthcare experience management[1][3].
