Rapt Media

High-Level Overview

Rapt Media is a Boulder, Colorado-based technology company founded in 2011 as a TechStars accelerator participant, specializing in a cloud-based interactive video platform.[1][2][3] The platform enables brands and enterprises to create navigable, user-controlled video experiences that drive deeper engagement, enhanced learning, faster behavior change, and actionable insights, serving sectors like learning and development, customer experience, people management, and HR strategy.[1][2][4][7] It targets solution providers and brands such as PwC, Deloitte, Havas People, Philips, Samsung, Maybelline, and HBO, transforming passive video into response-provoking content to boost ROI and digital transformation.[1][4][6]

Origin Story

Rapt Media emerged in 2011 from Boulder, Colorado—dubbed a "mini Silicon Valley"—as a TechStars-backed startup, initially known as FlixMaster before rebranding to focus on interactive video.[1][2][6] Key figures include co-founder and COO Cameron McCaddon, alongside CEO Erika Trautman, VP Product Caleb Hanson, and other executives like VPs of Sales & Partnerships, Marketing, and Finance.[1] The idea stemmed from a vision to shift video from one-size-fits-all passive consumption to user-driven, interactive formats that educate, inspire action, and generate insights, gaining early traction with major brands and evolving into an enterprise-class platform.[1][4][5][6]

Core Differentiators

• User-Controlled Experiences: Unlike traditional passive video, Rapt Media's platform puts consumers in the driver's seat with navigable, response-provoking interactions that accelerate learning, behavior change, and buying cycles while capturing insights.[1][3][4]
• End-to-End Workflow: Builds experiences in the Composer tool, publishes via a player, and measures via analytics, enabling easy creation of premium interactive content for education, HR, and customer engagement.[4][7]
• Enterprise Scalability: Cloud-based for brands and providers like Deloitte and Philips, powering high-ROI digital transformation with tools for people management, L&D, and CX.[1][4]
• Proven Adoption: Used by innovators including Samsung and HBO, positioning it as a shift from static video to dynamic, insight-generating media.[4][6]

Role in the Broader Tech Landscape

Rapt Media rides the wave of interactive and personalized digital experiences amid rising demands for user-centric video in a post-pandemic world of remote learning, hybrid work, and data-driven customer engagement.[1][4][5] Its timing aligns with enterprise digital transformation, where static video falls short against AI-enhanced, navigable formats that boost retention and ROI—fueled by market forces like exploding video consumption and the need for measurable behavior change in HR, sales, and education.[1][4] By empowering platforms like Kaltura (its acquirer), it influences the ecosystem, enabling solution providers to build next-gen video ecosystems and setting standards for audience-controlled content.[4]

Quick Take & Future Outlook

Rapt Media's acquisition by Kaltura positions it for accelerated growth within a market-leading enterprise video powerhouse, amplifying its interactive tech across broader ecosystems.[4] Trends like AI-personalized video, immersive learning, and CX analytics will propel its evolution, potentially expanding into VR/AR integrations and global enterprise adoption. Its influence may grow by redefining video as a proactive engagement tool, sustaining momentum from early brand wins into sustained ecosystem leadership—echoing its founding mission to leave passive media behind.[1][4]