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§ Private Profile · 225 Bush St Fl 17, San Francisco, California, 94104, United States
Rapleaf / LiveRamp is a company.
LiveRamp provides a data connectivity platform, delivering SaaS solutions for identity resolution and data onboarding. The company specializes in transferring offline customer data online for marketing purposes, leveraging CRM and loyalty program data alongside other sources to enable precise audience segmentation and targeting. Its core offerings include services that connect disparate data sets while maintaining privacy, facilitating more effective and integrated marketing strategies.
LiveRamp was co-founded in San Francisco in 2011 by Travis May and Auren Hoffman. This venture emerged as a spinout from Rapleaf, a marketing data and software company that Hoffman had previously co-founded in 2005 with Manish Shah. The initial insight centered on the critical need for businesses to unify their customer data effectively across various channels to enhance marketing outcomes.
The company serves marketers seeking to understand and reach their audiences with greater accuracy and privacy. LiveRamp’s vision is to empower enterprises with secure, identity-based data solutions that allow for anonymous demographic segmentation, ensuring effective customer engagement without compromising personal privacy. It aims to be the foundational layer for data collaboration and activation in the modern marketing ecosystem.
Rapleaf / LiveRamp has raised $16.0M across 2 funding rounds.
Key people at Rapleaf / LiveRamp.
Rapleaf / LiveRamp was founded in 2011 by Manish Shah (Co-Founder) and Auren Hoffman (CEO and cofounder) and Dayo Esho (Co-Founder) and Vivek Sodera (Co-Founder).
Rapleaf / LiveRamp has raised $16.0M in total across 2 funding rounds.
Key people at Rapleaf / LiveRamp.
Rapleaf / LiveRamp was founded in 2011 by Manish Shah (Co-Founder) and Auren Hoffman (CEO and cofounder) and Dayo Esho (Co-Founder) and Vivek Sodera (Co-Founder).
Rapleaf / LiveRamp has raised $16.0M in total across 2 funding rounds.
Rapleaf / LiveRamp's investors include Bling Capital, Khosla Ventures, Practical Venture Capital, Uncork Capital, Karl Jacob, Dell Technologies Capital, Felicis Ventures, Sierra Point Ventures, Smash Capital, Summit Partners, Vayner RSE.
RapLeaf (and its spin‑out LiveRamp) is best described as an early people‑data/marketing company (RapLeaf) that spawned a leading data‑connectivity and identity‑resolution platform (LiveRamp); RapLeaf launched in 2005 and LiveRamp emerged as a focused spin‑out in 2011 and later became the public company known today as LiveRamp Holdings, Inc.[3][6]
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick reprise: RapLeaf was the people‑data origin; LiveRamp is the spin‑out that scaled that capability into the industry’s leading data‑connectivity and identity platform, and its future hinges on solving identity and privacy challenges as the industry moves away from cookies toward first‑party, privacy‑centric solutions[3][6][1].
Rapleaf / LiveRamp has raised $16.0M across 2 funding rounds. Most recently, it raised $1.0M LiveRamp - Series U in September 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2011 | $1M Series U | — | Bling Capital, Khosla Ventures, Practical Venture Capital, Uncork Capital, Karl Jacob | Announced |
| Oct 1, 2010 | $15M Series B | — | Dell Technologies Capital, Felicis Ventures, Practical Venture Capital, Sierra Point Ventures, Smash Capital, Summit Partners, Uncork Capital, Vayner RSE | Announced |