Rakuten Securities

Rakuten Securities operates as a prominent online brokerage and financial services provider, offering a comprehensive suite of trading platforms and investment products. The company facilitates access to various asset classes, leveraging a digital-first approach to ensure broad accessibility and a wide array of financial instruments for its clientele.

Rakuten Securities was established in 1999, emerging as Japan's inaugural dedicated online brokerage service. It was formed under the umbrella of the Rakuten Group, which was founded by Hiroshi Mikitani in 1997. The foundational insight behind its creation was to democratize financial trading and investment, making these services directly available to individual investors through an innovative and accessible online platform.

The company caters to a diverse customer base, ranging from novice individual retail investors to more seasoned traders. Its core offering focuses on enabling financial participation and supporting the wealth management goals of its users. Rakuten Securities' overarching vision is to maximize its customers' financial well-being, consistently striving to be the preferred brokerage by providing comprehensive and user-friendly investment solutions.