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Quri develops a retail intelligence platform that provides consumer brands and retailers with real-time visibility into the performance of products and promotions within physical store environments. Its technology delivers e-commerce-like analytics for brick-and-mortar retail, leveraging big data to offer immediate insights into on-shelf availability, merchandising execution, and promotional compliance. The platform essentially enables clients to perceive their products as shoppers do, identifying discrepancies and opportunities for optimization.
The company was co-founded by John Mecklenburg and Justin Behar. Their foundational insight recognized the significant data gap between online and offline retail, aiming to bring sophisticated, data-driven decision-making to the traditionally opaque physical retail space. They sought to equip brands and retailers with the tools necessary to understand and react swiftly to in-store conditions, moving beyond anecdotal evidence to actionable intelligence.
Quri’s solutions serve leading consumer brands and a broad spectrum of retailers, empowering them to improve in-store execution and recover lost revenue from inefficient merchandising. The company's vision is centered on modernizing the retail industry by providing comprehensive analytics that illuminate product presence and promotional effectiveness. This allows for proactive adjustments, ensuring brand strategies translate effectively to the shelf.
Quri has raised $27.0M across 2 funding rounds.
Quri has raised $27.0M in total across 2 funding rounds.
Quri is a retail intelligence and analytics platform specializing in Performance Driven Merchandising, providing consumer packaged goods (CPG) brands and retailers with real-time, store-level visibility into in-store merchandising conditions across major US channels.[1][2][3] It serves global giants like Heineken, Nestlé, Red Bull, Campbell's, Kraft Heinz, Mondelez, Tyson, Dannon, Procter & Gamble, and Unilever—over 100 companies optimizing the $4 trillion annual retail go-to-market spend—by using a crowdsourced mobile workforce to collect proprietary shopper-view data via apps like EasyShift, enabling rapid detection and correction of execution gaps to boost sales and ROI.[1][2][3] This solves critical problems like shelf stockouts, pricing errors, and promotional compliance, with coverage now at 99% of retailers (up from 40% a year prior to 2013), delivering 75-80% of data within 48 hours.[2]
Note: A separate entity at quri.co, founded in 2024 for "seamless dining experiences," appears unrelated to the established retail tech firm headquartered in San Francisco.[4]
Quri was founded in late 2010 in San Francisco by CEO Justin Behar and team, focusing narrowly on CPG retail analytics rather than a general task marketplace.[2] The idea emerged from recognizing billion-dollar sales losses due to in-store execution issues—like poor shelf visibility or out-of-stocks—that brands struggled to monitor at scale; Quri addressed this by developing tailored workflows and leveraging a distributed mobile workforce through its iPhone app EasyShift for on-demand data collection.[2] Early traction was swift: general availability in summer 2012 led to adoption by half of the top 25 CPG brands worldwide within 15 months, with a pivotal $10 million Series B funding round in October 2013 led by Matrix Partners' Dana Stalder (joining the board), fueling expansion to tens of thousands of stores.[2] By then, it had secured over 25 manufacturer clients, setting the stage for systemic performance improvements.[2]
Quri rides the retail analytics and crowdsourcing wave, capitalizing on mobile tech to democratize in-store data in a sector long plagued by fragmented visibility—especially as CPG faces e-commerce pressure and shrinking margins.[2][3] Timing aligned with smartphone proliferation (post-2010) and the gig economy boom, allowing scalable workforce deployment where fixed teams fall short; market forces like rising consumer expectations for flawless in-store execution (amid $4T spend) favor it, as brands seek data-driven edges over competitors.[1][2] It influences the ecosystem by normalizing crowdsourced intelligence, inspiring similar platforms and pushing retailers toward real-time optimization, while systemic insights help CPG correct broad inefficiencies like supply chain gaps.[2]
Quri's evolution into "Quri by Trax" signals deeper AI/analytics integration for predictive merchandising, with next steps likely expanding beyond US CPG to global retail and omnichannel (e.g., integrating online-offline data).[3] Trends like AI-driven forecasting, edge computing for instant alerts, and sustainability tracking in supply chains will shape its path, amplifying influence as retailers prioritize execution amid economic volatility. As the original retail intel pioneer, Quri remains uniquely positioned to transform the shopper view from reactive fixes to proactive revenue drivers—solidifying its lead in performance merchandising.[1][2][3]
Quri has raised $27.0M in total across 2 funding rounds.
Quri's investors include Kern Capital, Benchmark, Matrix, Glenn Solomon, Propeller VC, Redpoint Ventures, Catamount Ventures, Matrix Partners, Simon Equity Partners, Dana Stalder.
Quri has raised $27.0M across 2 funding rounds. Most recently, it raised $17.0M Series C in October 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2015 | $17.0M Series C | Kern Capital | Benchmark, Matrix, Glenn Solomon, Propeller VC, Redpoint Ventures, Catamount Ventures, Matrix Partners, Simon Equity Partners |
| Oct 1, 2013 | $10.0M Series B | Dana Stalder | Benchmark, Matrix, Glenn Solomon, Propeller VC, Redpoint Ventures, Catamount Ventures, Simon Equity Partners |
