Qollabi

# High-Level Overview

Qollabi is an AI-powered SaaS platform that helps insurance brokers and account managers unlock revenue growth from existing client portfolios.[2] The company operates at the intersection of compliance and commercial growth, providing solutions that integrate with broker management systems like Brio and BrokerCloud to identify cross-sell and upsell opportunities, prevent client churn, and automate personalized campaigns.[2]

The platform serves insurance brokers, account managers, and financial services organizations seeking to scale efficiently while maintaining regulatory compliance.[2] Qollabi addresses a critical pain point in the insurance industry: brokers typically work manually on administrative tasks rather than proactively identifying growth opportunities within their existing client base.[6] By automating opportunity discovery and campaign execution, Qollabi enables brokers to maximize revenue from their most valuable asset—their current client relationships.

# Origin Story

Qollabi was founded in 2009 and is based in Brussels, Belgium, with additional offices in Antwerp and New York.[1][2] The company was formerly known as Howaboutsales before rebranding to reflect its specialized focus on the insurance industry.[1]

The company evolved from a general partner collaboration platform—originally serving IT, telecom, and financial services sectors with tools for task management and performance tracking—into a specialized AI-driven solution for insurance brokers.[1][3] This evolution reflects a strategic pivot toward a high-value vertical market where the problem of untapped cross-sell potential is particularly acute. Leadership includes Frie Pétré as CEO & Founder, alongside executives like VP Product Mélanie Brossard and VP Engineering Simon Barbier.[2]

# Core Differentiators

• AI-powered opportunity detection: Qollabi's platform analyzes CRM data to surface cross-sell and upsell signals that brokers would otherwise miss manually.[2]

• Seamless broker system integration: The platform integrates directly with established broker management systems (Brio, BrokerCloud), reducing friction and implementation complexity.[2]

• Compliance-first design: Unlike generic project management tools, Qollabi combines commercial growth automation with built-in compliance and regulatory alignment—critical for the heavily regulated insurance industry.[2]

• Workflow automation: The platform automates personalized campaigns and task assignment, reducing manual administrative work and enabling brokers to focus on client relationships.[2]

• Enterprise-grade security and scalability: Qollabi has earned recognition from industry leaders and serves clients including Deloitte, Baloise, Mirantis, and KPN, with infrastructure designed for data protection and organizational flexibility.[4]

# Role in the Broader Tech Landscape

Qollabi operates within a broader trend of AI-driven vertical SaaS solutions targeting underserved professional services and financial sectors. The insurance brokerage market faces structural headwinds—consolidation through mergers, resource constraints, and pressure to modernize—that create urgency for digital transformation tools.[6]

The company's timing is advantageous: as broker management systems mature as data repositories but remain limited in intelligence, there's a clear gap for AI layers that extract actionable insights.[6] Qollabi's positioning reflects the industry's recognition that those who don't leverage AI will be left behind, positioning the company as a critical enabler of competitive advantage in a consolidating market.[6]

The platform also exemplifies the shift toward relationship-centric business software—moving beyond task management to strategic partnership and revenue optimization. This aligns with broader enterprise software trends emphasizing customer success, retention, and lifetime value maximization.

# Quick Take & Future Outlook

Qollabi is well-positioned to capture significant market share in the insurance technology space, particularly as regulatory pressure and competitive consolidation force brokers to optimize operations and revenue per client. The company's focus on a specific vertical—insurance—rather than attempting to serve all partnership scenarios, demonstrates disciplined market focus.

Future growth will likely depend on deepening integrations with major broker management systems, expanding internationally (particularly in Europe where the company has strong roots), and potentially extending AI capabilities into adjacent financial services verticals. As the insurance industry continues its digital transformation, Qollabi's combination of compliance expertise, AI intelligence, and workflow automation positions it as a foundational tool for the next generation of data-driven brokers.