Qogita is a technology company.
Europe's wholesale marketplace for health & beauty retailers, offering a wide range of products with a 100% authenticity guarantee.
Qogita has raised $91.0M across 2 funding rounds.
Qogita has raised $91.0M in total across 2 funding rounds.
Qogita has raised $91.0M in total across 2 funding rounds.
Qogita's investors include Accel, Battery Ventures, CapitalG, Dawn Capital, Index Ventures, LocalGlobe, Newion Investments, Michael Pennington, Seedcamp, Vorwerk Ventures, Daniel Cardenas-Clark.
Qogita is a B2B wholesale platform that simplifies procurement of health, beauty, and personal care products for small and medium-sized retailers, e-commerce sellers, and distributors by aggregating offers from over 500 vetted suppliers into a single, Amazon-like interface.[1][2][7] It serves buyers across 28 countries, primarily in Europe and the UK, enabling them to access competitive prices, low minimum orders (€300), guaranteed authentic products, buy-now-pay-later financing, and end-to-end order management including shipping—solving pain points like manual negotiations, high minimums, and supply chain friction that lock out smaller players from bulk deals reserved for giants.[1][2][5][7] With €80M ($87M) raised in Series B funding in 2023, a team of 75-130 employees across 12 countries, and rapid scaling to 100k+ buyers and 10k+ brands, Qogita captures momentum in the $785B global health and beauty market and multi-trillion-dollar wholesale sector.[1][3][4][6]
Founded in early 2021 by brothers Danny Toledano and Yaniv Toledano, Qogita emerged from their own frustrations running an e-commerce business, where they wasted thousands of hours navigating inefficient wholesale sourcing instead of focusing on growth—a problem they found pervasive among similar SMBs.[2][3] Starting as an intuitive digital solution to automate price optimization, supplier matching, and logistics for health and beauty products, the company quickly pivoted to become the world's largest digital wholesale platform.[2][5] Pivotal moments include appointing Manolis Manassakis—ex-Uber EMEA Operations Director—as COO in 2021 (promoted to CEO in 2023) to leverage his marketplace expertise, and securing €80M in Series B funding led by Dawn Capital and Accel (backers of Facebook, Pinterest, LinkedIn, Twitch) to fuel expansion.[1][4][6]
Qogita rides the B2B marketplace digitization wave, transforming the fragmented, analog $20T+ annual wholesale market (US/Europe alone) into efficient platforms, much like Amazon reshaped B2C retail.[1][2] Timing is ideal amid e-commerce SMB boom post-COVID, rising health/beauty demand ($785B by 2025), and supply chain disruptions favoring aggregators that democratize access for underserved small players against giants.[1][5] Market tailwinds include API-driven automation, financing innovations, and cross-border scalability in Europe/UK; it competes with Ankorstore by hyper-focusing on high-margin categories while influencing the ecosystem via higher retailer margins, faster inventory turnover, and supplier network growth—empowering 100k+ businesses to compete globally.[4][6][7]
Qogita is poised to expand beyond health/beauty into broader categories, leveraging its €87M war chest, seasoned leadership, and proven playbook to dominate European B2B wholesale and eye US/global penetration.[1][3][6] Trends like AI-optimized pricing, embedded finance, and supply chain resilience will accelerate its growth, potentially evolving it into a full-spectrum procurement powerhouse akin to Faire or Flexport for SMBs. As it scales from Series B alive status with strong investor pedigree, expect deepening ecosystem influence—unlocking trillions in wholesale value while cementing its reinvention of procurement from tedious chore to competitive edge.[2][4]
Qogita has raised $91.0M across 2 funding rounds. Most recently, it raised $88.0M Series B in December 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2023 | $88.0M Series B | Accel, Battery Ventures, CapitalG, Dawn Capital, Index Ventures, LocalGlobe, Newion Investments, Michael Pennington | |
| Feb 1, 2021 | $3.0M Seed | Seedcamp, Vorwerk Ventures, Daniel Cardenas-Clark |