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Purple has raised $18.0M across 2 funding rounds.
Key people at Purple.
Purple has raised $18.0M in total across 2 funding rounds.
Purple Innovation, Inc. develops and manufactures comfort products, primarily mattresses, pillows, and cushions. Its core offering is a proprietary Hyper-Elastic Polymer grid, providing dynamic pressure relief and support. This unique material science underpins its product line, delivering comfort and durability.
Founded in 2015 by brothers Tony and Terry Pearce, Purple originated from their extensive background in advanced cushioning. Their insight came from creating specialized polymer materials for medical applications, like wheelchairs. This experience with elastic polymer grid technology directly inspired its adaptation for consumer comfort products.
Purple targets consumers prioritizing enhanced comfort and ergonomic support, predominantly through its sleep solutions. The company envisions becoming a leader in comfort innovation, continuously evolving its material science and product offerings. Its long-term goal is to improve daily well-being by delivering adaptive comfort technologies.
Key people at Purple.
Purple Technology is a FinTech company based in Brno, Czech Republic, specializing in technology and expertise outsourcing for Forex brokers and FinTech firms worldwide.[4][5] Founded in 2011, it provides comprehensive services including web app development, trading server management, risk management, business intelligence, marketing solutions, payment processing, HR services, and 24/5 end-user support, enabling brokers to handle tens of thousands of daily trades across 103 nationalities with over $1.2 billion in daily USD trading volume.[4][6] As part of the broader Purple Group (including Purple Trading for brokerage, Purple Next for payments, Purple Ventures for investments, Fintokei for prop trading, and Purple Foundation for charity), it emphasizes a people-first culture, innovation, and long-term partnerships in the online trading ecosystem.[3][4]
The company serves B2B clients like Forex and CFD brokers, prop firms such as Fintokei (a rapid-growth client expanding globally from Japan), and end-users through scalable, agile solutions that prioritize simplicity, transparency, and efficiency.[3][4][6]
Purple Technology was co-founded in 2011 by Filip Řehoř, David Kašper, and Jakub Nytra, all with prior experience in brokerage firms but frustrated by outdated client approaches and inefficient third-party tech solutions.[3][4][5] Starting from Brno, they developed proprietary technology to address these gaps, evolving from basic outsourcing to a full-suite FinTech provider.[2][3] Key early traction came from building custom apps for trading platforms, which grew into managing high-volume operations for global brokers.[4] Over time, it expanded into the Purple Group, incorporating related ventures like Purple Trading and Fintokei, while maintaining a "do it attitude" focused on fair client treatment and innovation.[3]
This Czech roots story highlights a young team's ambition to disrupt international finance with startup agility and a human touch.[2][3]
Purple Technology rides the global Forex and prop trading boom, fueled by retail investor growth, digital accessibility, and demand for reliable back-end infrastructure amid rising trading volumes.[4] Timing aligns with post-2020 FinTech acceleration, where brokers seek customizable, compliant tech to navigate regulations and competition from giants like MetaQuotes.[3][6] Market forces favoring it include the shift to outsourced expertise for cost efficiency and the prop trading surge (e.g., Fintokei's global push), positioning Purple as an enabler for smaller brokers to compete internationally.[3][4] It influences the ecosystem by modernizing Forex tech from Brno, inspiring agile innovation, and spreading a collaborative model through Purple Ventures' investments in startups.[3]
Purple Technology is poised for continued expansion by deepening prop trading ties (like Fintokei) and scaling payment/risk tools amid rising global volumes and crypto-Forex convergence.[3][4] Trends like AI-driven BI, stricter regulations, and emerging markets (e.g., Asia-Europe) will shape its path, amplifying its outsourcing edge. Its influence may evolve from niche provider to Purple Group powerhouse, potentially acquiring more startups via Ventures while upholding human-focused values—reinforcing its Brno-born disruption of rigid FinTech norms.[2][3]
Purple has raised $18.0M in total across 2 funding rounds.
Purple's investors include Business Growth Fund.
Purple has raised $18.0M across 2 funding rounds. Most recently, it raised $13.0M Venture Round in October 2023.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 1, 2025 | Massive Dynamic | $4.0M Seed | Seedcamp | Roxanne Varza, Founders Future, Kima Ventures, New Renaissance Ventures, OPRTRS, Tiny VC |
| Jun 1, 2025 | Bonx | $9.0M Seed | 9900 Capital | Battery Ventures, Dynamo Ventures, Kima Ventures, OSS Ventures |
| Jan 30, 2024 | Welfaire | $3.3M Seed | Daphni | Philippe Mangematin, Marc Menase, Xavier Niel, Laurent Ritter |
| Apr 3, 2023 | Zealy | $3.5M Pre-Seed | Redalpine | Aglae Ventures, Connect Ventures, Founders Future, Kima Ventures, Pareto Holdings, Station F |
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2023 | $13.0M Venture Round | Business Growth Fund | |
| Jan 1, 2015 | $5.0M Series A |
