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Purchs delivers an AI-powered B2B wholesale platform, streamlining operations for CPG brands and their retail partners. This omnichannel solution allows retail merchants to consolidate orders from multiple vendors onto one intuitive interface. Core capabilities include automated wholesale order management and efficient retail distribution, leveraging conversational commerce to simplify procurement for consumable goods.
The company was founded to address complexities in the consumer packaged goods wholesale ecosystem. Recognizing fragmented systems and manual work hindering growth, founders created a unified digital marketplace. This insight aimed to reduce stockouts and facilitate smoother transactions, moving away from cumbersome traditional ordering methods.
Purchs serves CPG brands and retail merchants optimizing their supply chain and sales. The platform expands brand distribution and enables retailers to manage inventory effectively. Its vision is to become the definitive digital infrastructure for CPG wholesale transactions, fostering growth and efficiency across the retail distribution landscape through intelligent automation.
Purchs has raised $550K across 1 funding round.
Purchs has raised $550K in total across 1 funding round.
# Purchs: AI Wholesale Platform for CPG Brands & Retailers
Purchs is an AI-powered wholesale ordering platform designed specifically for consumer packaged goods (CPG) brands and retailers[3]. The company streamlines wholesale order management by automating manual processes, preventing stockouts, and enabling sales growth through intelligent technology[3].
Purchs operates at the intersection of supply chain efficiency and artificial intelligence, addressing a critical pain point in the CPG industry where wholesale ordering remains largely manual and fragmented. By targeting both CPG brands and retailers as dual customers, Purchs positions itself as a bridge between suppliers and buyers, reducing friction in a traditionally complex transaction process.
Purchs emerges within a broader trend of AI-enabled B2B automation transforming supply chain and procurement workflows. The CPG wholesale market—characterized by fragmented ordering processes, high manual overhead, and inventory inefficiencies—represents a significant opportunity for technology-driven disruption. As retailers and brands increasingly prioritize operational efficiency and data-driven decision-making, platforms that integrate AI into traditionally analog workflows gain competitive advantage.
The timing aligns with growing adoption of AI across enterprise software and heightened focus on supply chain resilience post-pandemic, making wholesale automation a natural area for innovation and investment.
Purchs is well-positioned to capture market share in an underserved segment where technology adoption lags other B2B sectors. Success will depend on achieving strong adoption among mid-market and enterprise CPG players, building network effects that make the platform increasingly valuable as more buyers and sellers join. The company's ability to integrate with existing ERP and inventory systems, combined with demonstrable ROI through reduced stockouts and labor savings, will be critical to scaling beyond early adopters.
Purchs has raised $550K across 1 funding round. Most recently, it raised $550K Seed in July 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2019 | $550K Seed | — | BIG Idea Ventures, ONE WAY Ventures, SOSV, Staley Capital | Announced |
Purchs has raised $550K in total across 1 funding round.
Purchs's investors include Big Idea Ventures, One Way Ventures, SOSV, Staley Capital.
