Proximity Capital

Proximity Capital is an Italian venture capital firm dedicated to providing early-stage capital and strategic guidance to emerging technology companies. The firm primarily invests in B2B software startups at the seed stage, concentrating its efforts on the vibrant Italian ecosystem while also extending its reach to promising ventures across Europe. It offers more than just funding, aiming to be a foundational partner for its portfolio companies as they scale.

The firm was founded in 2014 by Antonio Assereto, whose extensive background includes experience at Bain & Company. Assereto initially established Proximity Capital as an investment holding, targeting angel investments within the Italian startup landscape. This foundational insight centered on addressing the need for informed early-stage capital and operational support for innovative domestic tech enterprises.

Proximity Capital’s client base consists of founders leading B2B software startups poised for growth. The firm’s vision is to act as a crucial catalyst for innovation, identifying and nurturing high-potential technology companies. By consistently supporting these ventures, Proximity Capital aims to significantly contribute to the development and success of the Italian and broader European B2B software startup ecosystem.