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Key people at ProtectCELL.
ProtectCELL, a Fortegra company, provides comprehensive protection services for mobile devices. It offers plans encompassing device protection, data security, and identity protection for consumer smartphones and tablets. The company safeguards the wireless lifestyle by addressing various threats to digital connectivity and personal information, ensuring consumers access essential mobile technology.
Established in 2006, ProtectCELL recognized the increasing consumer need for robust protection solutions for valuable mobile technology. The company quickly scaled its specialized device protection and mobile services. Its market penetration eventually led to its acquisition by Fortegra, integrating ProtectCELL's expertise into a financial services portfolio.
ProtectCELL primarily serves individual consumers seeking to safeguard their personal mobile devices and digital lives. Its protection plans are distributed through retail channels, including partnerships with wireless carriers. The company’s vision centers on empowering customers with a worry-free mobile experience, providing peace of mind through services designed to prevent device damage, data loss, and identity theft.
Key people at ProtectCELL.
ProtectCELL is a consumer protection company, now operating as a Fortegra company, that provides comprehensive insurance alternatives for mobile phones, tablets, and associated data.[1][2][5][6] It serves individual consumers and partners (such as retailers and carriers) by offering "no hassle" plans covering damage, loss, theft, and malfunctions—beyond standard manufacturer warranties—along with extras like identity theft support, data backups, device tracking, and upgrade cash incentives.[2][5] The company solves the high cost and limitations of carrier add-ons or self-replacement (often $500–$800), delivering faster repairs/replacements (99% shipped within one business day) at lower monthly fees, with 1.8 million plans sold historically.[2][5]
Founded in 2006, ProtectCELL has demonstrated strong growth, earning spots on the Inc. 500 list in 2012 as one of the fastest-growing U.S. private companies, Crain’s Salute to Entrepreneurs, and the 2012 Alfred P. Sloan Award for workplace excellence.[2]
ProtectCELL was founded in 2006 to address gaps in mobile device protection, emerging as consumers increasingly relied on phones and tablets for daily life but faced inadequate warranties and expensive repairs.[1][2] The company positioned itself as a defender of the "wireless lifestyle," expanding from device coverage to data and identity protection amid rising threats like loss, damage, and theft.[2][5][6]
Key milestones include rapid scaling to 1.8 million plans sold, recognition on the Inc. 500 in 2012, and partnerships like the 2012 alliance with LifeLock to bundle device safeguards with identity protection, enhancing consumer education and alternatives to limited warranties.[2][3][7] Acquisition by Fortegra integrated it into a larger insurance ecosystem, amplifying its reach through certified devices and streamlined claims.[1][5][6]
ProtectCELL stands out in the device protection market through these key strengths:
ProtectCELL rides the wave of mobile ubiquity, where smartphones and tablets handle personal data, finances, and work, amplifying risks from accidents (common despite user caution) and cyber threats.[2][5][6] Timing aligns with post-2006 smartphone booms (iPhone era onward) and rising device values, making traditional warranties obsolete amid 2-year contracts and $500+ replacement costs.[5]
Market forces favoring it include consumer shift from carriers to affordable third-party plans, demand for bundled data/identity protection amid breaches, and partnerships expanding distribution.[3][7] It influences the ecosystem by normalizing comprehensive mobile insurance, pressuring carriers on pricing/benefits, and supporting partners in delivering value-added services that boost customer retention.[2][6]
ProtectCELL's integration with Fortegra positions it for sustained growth in a maturing mobile protection market, potentially expanding to wearables, IoT devices, and AI-driven risk prediction as hardware evolves.[1][5][6] Trends like 5G/6G proliferation, remote work, and escalating cyber risks will drive demand for its all-in-one plans, while regulatory pushes for consumer data security could favor its bundled offerings.
Its influence may grow through deeper retailer integrations and tech partnerships, evolving from niche defender to standard in wireless lifestyles—keeping consumers protected as devices become indispensable. This builds on its core mission: defending against hazards so lives stay on track.[2][6]
