Proskriptive
Proskriptive is a company.
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Leadership Team
Key people at Proskriptive.
Proskriptive is a company.
Key people at Proskriptive.
Proskriptive is a healthcare data analytics company that develops predictive analytics platforms to optimize operations, improve patient outcomes, and enable proactive interventions for healthcare providers and organizations.[1][2][4] Founded in 2014 and based in Boise, Idaho, it addresses the shortage of data scientists by creating scalable technology that leverages advanced analytics, health data exchange, record retrieval, data transformation, and revenue cycle management.[3][4][5] With approximately $1 million in revenue and $1.15M raised from investors like EPIC Ventures, Proskriptive serves healthcare entities by blending EMR and claims data for unified patient views, cost management, and population health insights, demonstrating early recognition through awards like Microsoft's Health Innovation Award in 2016.[2][4][5]
Proskriptive was founded in 2014 in Boise, Idaho, by serial entrepreneurs Michael Hollenbeck (CEO) and Brett Taylor (CTO), with Elsa MacDonald as VP of Sales & Marketing.[3][4][6] Hollenbeck brings sales and product expertise in data science and healthcare, while Taylor focuses on technology to improve outcomes and reduce costs; both are experienced healthcare executives.[4] The idea emerged from the growing demand for prevention-minded healthcare amid a projected shortage of 150K-250K data scientists by 2018, challenging the need for more personnel by prioritizing technology to "scale the data scientist."[4] Early traction included raising $1.15M (with a $200K round 8 years ago) from EPIC Ventures and Healthbox, participation in Techstars, and a 2016 Microsoft Health Innovation Award for integrating EMR and claims data.[4][5]
Proskriptive rides the wave of preventive healthcare and population health management, where data analytics drives value-based care amid rising costs and regulatory pressures like value-based reimbursement.[1][4][5] Its timing aligns with the post-2010s explosion in healthcare IT, including EMR adoption and big data integration, exacerbated by data scientist shortages that its scaling tech directly counters.[4] Market forces favoring it include the shift to ACOs, self-insured employers, and payers demanding cost transparency and risk prediction—areas where Proskriptive's tools provide actionable insights, influencing the ecosystem by enabling smaller providers to compete with analytics-heavy incumbents like Innovaccer.[5] As a Boise-based player, it contributes to regional tech hubs while feeding into national trends in AI-driven health optimization.
Proskriptive's focus on scalable analytics positions it for growth in an AI-augmented healthcare era, potentially expanding into SDOH integration, real-time predictive tools, or partnerships with payers amid maturing population health platforms.[5] Trends like generative AI for data synthesis and regulatory pushes for interoperability could accelerate its momentum, evolving its influence from niche optimizer to broader ecosystem enabler—especially if it secures fresh funding post its 2017-2018 raises. Watch for pivots toward enterprise-scale deployments, building on its foundational role in making data science a force multiplier for healthcare efficiency.[1][4][5]
Key people at Proskriptive.
