ProSites, Inc. is a company.
Key people at ProSites, Inc..
ProSites, Inc. was founded by Lance McCollough (Founder & CEO).
ProSites, Inc. is a digital marketing and website design company specializing in solutions for healthcare professionals, primarily dental, medical, and veterinary practices, with extensions to accounting and financial services under the CPA Site Solutions brand.[1][2][3][5] It offers a comprehensive suite including custom and ready-to-go websites, search engine optimization (SEO), social media management, pay-per-click advertising, reputation management, and automated patient communications to drive measurable practice growth, such as attracting new patients and reducing no-shows.[1][2][3][5] Trusted by over 20,000 practices, ProSites has sustained rapid growth, earning Inc. 5000 recognition multiple years including 2023 and 2024, Deloitte Technology Fast 500 honors, and six consecutive Townie Choice Awards for dental website design as of 2024.[1][2][3] Backed by Rockbridge Growth Equity since 2019, the company reports around $24.4 million in revenue and continues active expansion with recent product launches like ProSites Live! for data-driven practice insights.[1][3][4]
ProSites was founded in 2003 by Lance McCollough in Temecula, California (now headquartered in nearby Murrieta), stemming from a key observation: dentists lacked an easy way to create and edit high-quality websites themselves.[2][3] McCollough pioneered the first dental website design company with a user-friendly content management system (CMS) enabling point-and-click edits in seconds, addressing a gap in accessible online tools for practices.[2] As internet trends shifted, ProSites evolved into a full-service online marketing provider, expanding beyond dentistry to medical and veterinary sectors.[1][2][3] A pivotal 2017 acquisition of PracticeMojo integrated automated reminders and recalls, enhancing patient retention tools.[2] This trajectory fueled early traction, with consistent Inc. 5000 listings and industry awards humanizing its dentist-first ethos amid rising digital demands for practices.[1][2]
ProSites rides the wave of digital transformation in healthcare marketing, where community-based practices increasingly rely on online visibility amid patient shifts to search-driven discovery—76% of surveyed dentists seek stronger social presence but cite time barriers.[2][5] Timing aligns with post-pandemic acceleration of telehealth and SEO demands, amplified by mobile-first patient behaviors and no-show prevention needs via automation.[1][2] Favorable market forces include underserved niches in dental/medical marketing (vs. enterprise DSOs) and partnerships like Connecticut State Dental Association's PROPS Center, influencing ecosystems through 20,000+ practices adopting integrated tools that boost retention and acquisition.[3][4] By humanizing tech for non-tech-savvy professionals, ProSites shapes localized healthcare digitization, competing with broader players like GrowthPlug while maintaining niche dominance.[3]
ProSites is primed for DSO expansion and AI-enhanced personalization, leveraging ProSites Live! and new endorsements to penetrate larger networks amid rising healthcare digital ad spends.[3][4] Trends like predictive analytics for patient journeys and voice search optimization will propel growth, potentially elevating its Inc. 5000 streak. As digital marketing becomes table stakes for practices, ProSites' dentist-rooted innovations position it to deepen ecosystem influence, sustaining momentum from its CMS origins to comprehensive growth engines.[1][2]
ProSites, Inc. was founded by Lance McCollough (Founder & CEO).
Key people at ProSites, Inc..