ProSites
ProSites is a company.
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Leadership Team
Key people at ProSites.
Frequently Asked Questions
Who founded ProSites?
ProSites was founded by Lance McCollough (Founder & CEO).
ProSites is a company.
Key people at ProSites.
ProSites was founded by Lance McCollough (Founder & CEO).
ProSites was founded by Lance McCollough (Founder & CEO).
Key people at ProSites.
ProSites is a technology company specializing in website design and digital marketing solutions for healthcare professionals, primarily dentists, medical, and veterinary practices.[1][2][3] It builds customizable, mobile-responsive websites with content management systems (CMS), SEO, social media management, reputation management, automated patient reminders, and paid ads to attract new patients, enhance engagement, and drive practice growth.[1][2][3][4] Serving over 7,500 dental practices and endorsed by 16 state dental associations, ProSites solves the challenge of online visibility and patient acquisition for community-based professionals by offering easy-to-edit sites, data-driven marketing, and integrations with practice management systems, enabling practices to focus more on care and less on admin work.[3][4][7]
Founded in 2003 and headquartered in Temecula, California, the company has grown to over 100 employees, expanding from dental websites to comprehensive marketing suites, including the 2017 acquisition of PracticeMojo for patient recall tools.[1][2][5] Its mission is to deliver measurable practice growth through innovative, results-oriented solutions that stay ahead of internet trends.[1][4]
ProSites was founded in 2003 by Lance McCollough in response to a key observation: dentists lacked an easy way to create and edit high-quality, compelling websites.[1] As the first dental website provider with a simple point-and-click CMS, it empowered professionals to update content in seconds without technical expertise, filling a critical gap in the early internet era for healthcare marketing.[1][7]
The company evolved rapidly with internet trends, broadening from dental websites to full online marketing for medical and veterinary practices, including SEO, social media, and patient engagement tools.[1][2] A pivotal moment came in 2017 with the acquisition of PracticeMojo, integrating automated reminders and recalls to boost patient retention.[1] Today, under CEO Dave Rutan, recent leadership additions like Chief Revenue Officer Andy Roe and Chief Digital and Marketing Officer Alefiya Dhilla signal accelerated focus on scalable growth and AI-enhanced innovations.[4]
ProSites rides the wave of digital transformation in healthcare, where online visibility and patient experience are critical amid rising competition and consumer reliance on search/social for service discovery.[2][3] Timing aligns with post-pandemic shifts to telehealth, mobile-first interactions, and AI tools like chatbots, enabling practices to compete with larger chains by streamlining marketing and admin tasks.[4][9]
Market forces favoring ProSites include healthcare's SaaS boom for practice management, SEO dominance in local searches (e.g., "dentist near me"), and demand for automated engagement amid staffing shortages.[2][3] It influences the ecosystem by setting standards for dental marketing—powering 7,500+ practices, partnering with societies like Massachusetts Dental Society, and innovating features that peers like ClientWhys and Sesame Communications emulate.[3][5]
ProSites is poised for expansion with its new executive team driving revenue through AI-enhanced sites, advanced analytics, and broader healthcare verticals beyond dentistry.[4][9] Trends like AI personalization, voice search, and integrated tele-dentistry will shape its trajectory, amplifying patient acquisition in a $150B+ U.S. dental market. Its influence may grow via more acquisitions and associations, solidifying leadership in niche healthcare martech while empowering small practices to thrive digitally—echoing its founding insight that simple tools unlock big growth.[1][2][4]