Propseller is a technology company.
Propseller has raised $13.2M across 3 funding rounds.
Key people at Propseller.
Propseller has raised $13.2M in total across 3 funding rounds.
Key people at Propseller.
Propseller has raised $13.2M in total across 3 funding rounds.
Propseller's investors include Iterative, Madrona Ventures, Smash Capital, True Global Ventures, Two Sigma Ventures, Bobby Lo, Peter Sellis.
Propseller is a Singapore-based PropTech company founded in 2018 that combines AI-powered software, in-house salaried agents, and specialists to streamline buying, selling, and renting residential properties like HDB flats, condominiums, and landed homes.[1][2][6] It serves property sellers, buyers, and renters in Singapore by solving inefficiencies in traditional real estate transactions—such as slow processes, high commissions (Propseller starts at 1%), opaque pricing, and poor tracking—through data-driven tools for pricing strategy, marketing automation, virtual tours, and real-time transaction apps, achieving faster sales, higher prices, and 26x more closures per agent than the market average.[1][2][6] With $2.2B in total transaction value, over 3,500 clients served, 4.8/5 ratings from 1,000+ reviews, and $12M in Series A funding, Propseller demonstrates strong growth as one of Singapore's fastest-growing firms and the most awarded agency.[1][2][6]
Propseller was founded in 2018 by Adrien Jorge (CEO) and Alexandre (Alex) Wallemacq (CPO), both with expertise in real estate and technology, alongside a leadership team including Andrea Fassi (Director of Sales) and Robert Kang (Director of Product).[1][3][6] The idea emerged from identifying pain points in Singapore's real estate market, like inefficient agent performance and lack of transparency, leading to a tech-enabled brokerage that centralizes processes in-house.[3][5] Early traction came from proprietary AI tools and salaried agents, resulting in rapid recognition: named one of Asia-Pacific's fastest-growing real estate companies by the Financial Times, #10 fastest-growing in Singapore by Statista and The Straits Times, and 92% of agents awarded at SEAA Awards 2024.[1][6] A pivotal moment was closing a S$20.5M property deal, ranking in Singapore's top 50 residential transactions.[6]
Propseller rides the PropTech wave transforming real estate through data and AI, particularly in high-density markets like Singapore where transaction speed and transparency are critical amid rising property values and regulatory scrutiny.[2][5] Timing aligns with Southeast Asia's digital adoption post-pandemic, fueled by investor interest (e.g., $12M Series A from Vertex Ventures, Partech) in efficient marketplaces amid urbanization and underserved rental segments.[2][3][6] Market forces like agent shortages, high commissions, and demand for virtual tools favor Propseller, influencing the ecosystem by setting benchmarks for hybrid agent-tech models, attracting talent, and expanding to become the #1 residential services destination in Southeast Asia.[1][5]
Propseller is poised for regional dominance, leveraging its tech stack and agent prowess to capture more market share in Singapore before scaling across Southeast Asia per its vision.[5] Trends like AI-driven personalization, regulatory pushes for transparency, and growth in Tier II/III markets will accelerate its trajectory, potentially through further funding or acquisitions.[2][5] Its influence may evolve from brokerage innovator to end-to-end PropTech orchestrator, redefining reliable property transactions as the go-to entry point for buyers and sellers.[1][5] This builds on its founding promise: delivering the best outcomes faster and with less pain.[5]
Propseller has raised $13.2M across 3 funding rounds. Most recently, it raised $12.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2022 | $12.0M Series A | Iterative, Madrona Ventures, Smash Capital, True Global Ventures, Two Sigma Ventures, Bobby Lo, Peter Sellis | |
| Oct 1, 2020 | $1.0M Seed | Iterative, Madrona Ventures, Smash Capital, Two Sigma Ventures, Bobby Lo, Peter Sellis | |
| May 1, 2020 | $150K Seed | Iterative, Madrona Ventures, Smash Capital, Two Sigma Ventures, Bobby Lo, Peter Sellis |
