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§ Private Profile · Buenos Aires, Argentina
Properati is a technology company.
Properati is a web and mobile platform for properties that aims to change the way real estate is sold and rented in Latin America. It provides valuable information for making informed decisions about properties.
Properati has raised $5.2M across 4 funding rounds.
Properati has raised $5.2M in total across 4 funding rounds.
Properati has raised $5.2M in total across 4 funding rounds.
Properati's investors include Alpha Capital Acquisition Company, DN Capital, FJ Labs, NXTP Labs, Martin Varsavsky, Neveq, Ariel Arrieta, Telor International.
Properati has raised $5.2M across 4 funding rounds. Most recently, it raised $3.0M Series B in May 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2016 | $3M Series B | — | Alpha Capital Acquisition Company, DN Capital, FJ Labs, NXTP Labs, Martin Varsavsky, NEVEQ, Ariel Arrieta, Telor International | Announced |
| Aug 1, 2014 | $2M Series A | — | Alpha Capital Acquisition Company, DN Capital, FJ Labs, NXTP Labs, Martin Varsavsky | Announced |
| Mar 1, 2013 | $200K Seed | — | Alpha Capital Acquisition Company, DN Capital, FJ Labs, NXTP Labs, Martin Varsavsky | Announced |
| Feb 1, 2013 | $25K Seed | — | Alpha Capital Acquisition Company, DN Capital, FJ Labs, NXTP Labs, Martin Varsavsky | Announced |
Properati is a real estate technology platform that operates as a marketplace for buying, selling, and renting properties across Latin America, primarily serving home seekers, investors, realtors, and property professionals in countries like Argentina, Colombia, Ecuador, Peru, and others.[1][2][4] It solves key pain points in the fragmented real estate market by aggregating listings with enriched data—such as neighborhood insights, proximity to transport, price per square meter, and market comparisons—enabling personalized searches and better decision-making while using a cost-per-action (CPA) model to deliver high ROI for realtors over traditional cost-per-mille approaches.[2][3][4][5] Properati generates around 200,000 buyer-seller connections monthly and shares open data for researchers via tools like Google BigQuery, demonstrating strong growth momentum through acquisitions and tech integrations.[1][4]
Founded in 2012 in Argentina, Properati emerged to disrupt the inefficient real estate market in Latin America, where traditional platforms offered poor user experiences and low ROI for realtors via outdated CPM models.[1][3][5] Co-founders Gabriel Gruber (co-CEO) and Matín Sarsale (CTO) built a web and mobile platform that went beyond basic listings, incorporating advanced data like neighborhood characteristics and transport proximity to empower users.[4][5] Early traction came from expanding to Colombia, Ecuador, Peru, Brazil, Chile, Mexico, and Uruguay, listing over a million properties and leveraging tools like CartoDB for location intelligence.[1][6] Pivotal moments include its 2016 partnership with OLX Group, which boosted its reach to over 2,500 developers and agents, followed by OLX's sale to LIFULL Connect in 2022, integrating it into a global network while retaining the Properati brand and leadership under CEOs like Andrés Vega.[1][5][7]
Properati rides the wave of digital transformation in Latin America's real estate sector, where online penetration is surging amid urbanization, growing populations, and demand for data-driven decisions in a traditionally offline market valued at over $43 million in ad revenue by 2016.[1][5][6] Its timing aligns with marketplace consolidation—evident in OLX and LIFULL Connect acquisitions—capitalizing on market forces like mobile adoption, location intelligence, and proptech innovations to connect millions digitally.[1][4] By open-sourcing data and enabling 200K monthly matches, Properati influences the ecosystem, catalyzing private-sector efficiency, supporting urban planning (e.g., bike path visualizations), and empowering realtors with sophisticated tools amid competition from giants.[2][4][6]
Properati is poised for accelerated expansion within LIFULL Connect's global portfolio, leveraging advanced innovations to deepen penetration in Latin America's digitizing real estate market and potentially enter new regions.[1] Trends like AI-enhanced personalization, further proptech integrations (building on Google Cloud and CartoDB), and rising demand for sustainable urban data will shape its trajectory, amplifying its lead-generation edge.[4][6] Its influence may evolve from regional disruptor to key ecosystem enabler, fostering virtuous cycles of buyer-seller connections and open data collaboration, solidifying its role in transforming property decisions across emerging markets.