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Proof of Impact is a technology company.
Proof is a data intelligence platform that provides businesses with access to comprehensive ESG and impact data. The company’s core offering enables organizations to collect, analyze, and leverage this critical information, facilitating informed decision-making and improved performance in environmental, social, and governance areas. Proof’s proprietary technology streamlines data aggregation and analytics, helping clients understand and enhance their positive contributions.
The company was founded in 2021 by Fleur Heyns, Iulian Circo, and Kevin Dean Pettit. These founders, drawing on their deep expertise in FinTech and impact sectors, identified a significant market gap for reliable and actionable ESG and impact data. Their collective insight led to the creation of a solution designed to bring transparency and measurable outcomes to sustainability and responsible investment efforts.
Proof serves a diverse range of businesses seeking to measure, manage, and report their ESG and impact performance effectively. The platform empowers its users to make more impactful business decisions by providing clarity on their environmental and social footprint. Looking ahead, Proof envisions a future where data-driven insights are central to every business strategy, driving sustainable growth and positive global change.
Proof of Impact has raised $8.3M across 2 funding rounds.
Proof of Impact has raised $8.3M in total across 2 funding rounds.
Proof of Impact has raised $8.3M in total across 2 funding rounds.
Proof of Impact's investors include Oskar Miel, Gayatri Sarkar, Asiri, Blockrocket VC, CV VC, Five T, Franklin Templeton, Oxford Angel Fund, Working Capital Fund, Chadd Evans, CFA, CAIA, Altera Private, Charly Kleissner.
Proof of Impact is a US-based technology company specializing in impact intelligence, offering a digital platform that collects, verifies, and visualizes ESG (Environmental, Social, and Governance) and impact data to provide granular insights for investors and businesses.[1][2][3][4] It enables users to benchmark sustainability performance, link verified impact to financial outcomes, and make data-driven decisions across over 30 industries, with a network spanning 300,000 SMEs and 4,000 companies in 36 regions.[1][2][4] The platform serves private equity, private credit managers, and companies focused on financial inclusion, regenerative agriculture, and energy transition, solving the challenge of making impact investing tangible, transparent, and verifiable while outperforming market peers.[1][3][4]
Founded by FinTech and impact experts, Proof has raised over $10 million, including a $6 million oversubscribed Pre-Series A led by Rakuten Capital with participants like Franklin Templeton, demonstrating strong growth momentum through partnerships with SOCAP, YPO, and Opportunity Network.[1][2]
Proof of Impact was founded in 2019 (with some sources noting 2021 for key milestones) by FinTech and impact specialists, including Co-Founder Kevin Dean Pettit and CEO Fleur Heyns, a YPO member recognized as a top purposeful leader by Forbes.[1][2][6] The idea emerged from the need for authentic, actionable ESG and social-environmental data to drive sustainable decisions, evolving business intelligence into "impact intelligence" amid rising demand for verifiable impact metrics.[1][2][3] Early traction included rapid network expansion to over 100,000 companies via deals with YPO, SOCAP, and Opportunity Network, plus domain expertise in high-impact areas like financial inclusion and energy transition, leading to press features on CNBC Africa and Yahoo Finance.[1]
Proof rides the surge in impact investing and ESG regulations, where investors demand transparent, verifiable data to assess sustainability amid global pressures like climate transition and social equity.[2][3] Timing aligns with blockchain and AI advancements enabling scalable data verification, positioning Proof to capitalize on market forces like private equity's shift to impact-linked finance and oversubscribed funding rounds reflecting investor appetite.[1][2] It influences the ecosystem by partnering with conveners like SOCAP for global benchmarks, empowering 36 regions' SMEs, and fostering regenerative decisions that multiply meaningful change beyond traditional metrics.[1][2]
Proof of Impact is poised to expand its platform with blockchain enhancements and go-to-market pushes into private markets, leveraging its $10M+ funding and AI tools like Impact Copilot to dominate impact intelligence.[1][2][6] Trends like stricter ESG reporting, AI-driven analytics, and regenerative finance will accelerate adoption, potentially evolving Proof into a standard for linking impact to alpha generation. As ESG becomes an investment fundamental, Proof's verified data will amplify its role, empowering businesses to outperform sustainably and tying back to its core mission of tangible impact.[1][2][4]
Proof of Impact has raised $8.3M across 2 funding rounds. Most recently, it raised $6.0M Pre-Series A in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 2, 2022 | $6.0M Pre-Series A | Oskar Miel | Gayatri Sarkar, Asiri, Blockrocket VC, CV VC, Five T, Franklin Templeton, Oxford Angel Fund, Working Capital Fund |
| Dec 16, 2021 | $2.3M Seed | Chadd Evans, CFA, CAIA, Altera Private | Charly Kleissner, Olaf Hannemann, Ausum Ventures, Blufolio, CV VC, Franklin Templeton, Oxford Angel Fund, Working Capital Fund |