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Making diverse, high-quality data easily available to anyone, anywhere
Prolific has raised $33.0M across 2 funding rounds.
Key people at Prolific.
Prolific was founded in 2014 by Phelim Bradley (Founder).
Prolific has raised $33.0M in total across 2 funding rounds.
Prolific helps dedicated research teams to collect the very highest-quality human-powered data - at scale - using our simple-to-use platform to target and manage participants from our diverse, vetted participant pool.
The truth matters: the best decisions, and biggest discoveries, are built on the highest-quality data. And with the increasing proliferation of AI, access to reliable, diverse data to develop and train AI models has never been more important.
Created by researchers for researchers, Prolific was founded to provide a better way for researchers and organisations to get high-quality human data and feedback at scale for important research.
Now, more than 30,000 researchers across academia and industry use Prolific to gather definitive human data and feedback from reliable, engaged and fairly-treated participants – with a new study launched every 3 minutes.
Prolific was founded in 2014 by Phelim Bradley (Founder).
Prolific has raised $33.0M in total across 2 funding rounds.
Prolific's investors include Partech Ventures, Oxford Science Enterprises, XAnge, Jean-Baptiste Rudelle, Pioneer Fund, AltaIR Capital, Altair Capital Management, Hoxton Ventures, Infinite Capital, Streamlined Ventures.
Key people at Prolific.
Prolific is a technology company that provides a platform to access diverse, high-quality human data for research and AI development. It connects researchers, AI developers, and product teams with a vetted pool of over 200,000 engaged participants worldwide, enabling fast, reliable, and ethically sourced data collection. Prolific’s platform is widely used in academia and industry to solve challenges such as AI bias, inaccuracy, and data transparency by facilitating Reinforcement Learning from Human Feedback (RLHF) and representative sampling. This makes it easier for organizations to conduct behavioral research, train AI models, and perform market or product research with trustworthy human insights[1][2][3][5].
Founded in 2014 in Oxford, UK, by Phelim Bradley, a bioinformatics PhD graduate, Prolific emerged from the need to improve the quality and reliability of online research participant recruitment. Bradley’s background in data analysis and research inspired the creation of a platform that could provide researchers with access to diverse, vetted participants quickly and fairly. Since its inception, Prolific has evolved to serve over 35,000 researchers globally, including top academic institutions like Harvard and Stanford, and has expanded its participant pool to over 200,000 active users[1][2][3].
Prolific rides the growing trend of human-centric data collection critical for advancing AI and behavioral science. As AI models increasingly require diverse, high-quality human feedback to improve accuracy and reduce bias, Prolific’s platform addresses a vital market need. The timing is crucial given the rapid AI development and tightening data regulations worldwide. By providing transparent, ethically sourced data, Prolific influences the broader ecosystem by setting standards for data quality and participant treatment, thereby enabling more trustworthy AI and research outcomes[1][2][3].
Looking ahead, Prolific is positioned to expand its influence as demand for reliable human data grows across AI, academia, and commercial research. Trends such as AI regulation, ethical data sourcing, and the need for diverse datasets will shape its journey. With ongoing innovation in platform capabilities and participant engagement, Prolific could become a foundational infrastructure for global data collection, accelerating breakthroughs in science and technology. Its mission to democratize access to high-quality human data aligns with the future of AI development and human-centered research[2][3][5].
Prolific has raised $33.0M across 2 funding rounds. Most recently, it raised $32.0M Series A in July 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2023 | $32.0M Series A | Partech Ventures, Oxford Science Enterprises | XAnge, Jean-Baptiste Rudelle |
| Dec 1, 2019 | $1.0M Seed | Pioneer Fund, AltaIR Capital | Altair Capital Management, Hoxton Ventures, Infinite Capital, Streamlined Ventures |
