Productfirst

Productfirst operates as an informal investment fund, targeting B2B SaaS startups. The firm employs a product-first investment thesis, guiding portfolio companies to prioritize robust product development and cultivate product-led growth. This approach builds sustainable businesses through core product strength and customer satisfaction, allowing founders to retain majority shares over aggressive growth models.

The firm was co-founded by Pawel Smoczyk and Perry Oostdam. Their insight: product-centered organizations achieve greater growth than sales-driven models. They established Productfirst to address a funding gap, offering a model where founders maintain control and pursue measured development focused on product excellence.

Productfirst serves B2B SaaS founders committed to crafting exceptional products. Its vision is to empower teams to develop solutions that resonate with users, fostering long-term success via strong retention and positive culture. This commitment to product quality ultimately drives superior business outcomes.