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Key people at Proceeds.
Proceeds was founded by Demian Romelli (Co-Founder & CSO) and Tim Schillinger (Founder).
Procede Software develops integrated Dealer Management System (DMS) solutions specifically for heavy-duty commercial vehicle dealerships. Its enterprise platform centralizes and streamlines core business operations like accounting, parts, service, and sales. The system provides real-time data and transaction updates, enabling dealerships to boost operational efficiency and profitability through a unified management tool.
Founded in 2001, Procede Software emerged from recognizing unique operational challenges within commercial vehicle dealerships. The company's insight was to create a robust, integrated software platform, consolidating disparate processes. Larry Kettler has guided the company as CEO and Chairman since 2011, establishing its strategic direction and market position.
Procede Software serves heavy-duty commercial vehicle dealerships seeking optimized workflows and comprehensive operational insight. The company's vision focuses on enabling sustained client success and profitability through continuous DMS technology advancements. They strive to build lasting partnerships, ensuring their software remains a pivotal asset for operational excellence.
Key people at Proceeds.
Proceeds was founded by Demian Romelli (Co-Founder & CSO) and Tim Schillinger (Founder).
Proceeds has 1 tracked investment across 1 company. The latest tracked deal is $30.0M Pre-Series A in Obita in January 2026.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jan 8, 2026 | Obita | $30.0M Pre-Series A | Monolith | Legend Capital, Mirana Ventures, Vision Plus Capital |