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§ Private Profile · New York City, NY, USA
Priori is a technology company.
Priori operates a legal marketplace and outside counsel management software for corporate legal departments. It uses technology and data to streamline identification, engagement, and oversight of external legal talent globally. The platform offers solutions for managing law firm panels and optimizing Request for Proposal processes, boosting efficiency for in-house legal teams.
Priori was founded in 2013 by Basha Rubin and Mirra Levitt, classmates from Yale Law School. Their insight stemmed from a recognized disconnect between specialized legal talent and in-house teams' ability to efficiently access it. They sought to create a structured marketplace addressing this critical gap.
Priori serves in-house legal teams, from startups to large enterprises, connecting them with a curated network of attorneys for project-based work. The company’s vision is to transform how legal departments discover, engage, and manage outside counsel, enhancing service delivery by matching clients with appropriate talent.
Priori has raised $21.0M across 2 funding rounds.
Priori has raised $21.0M in total across 2 funding rounds.
Priori has raised $21.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $15M Series A | Deval Dvivedi | Bessemer Venture Partners, Bridge Investments, DFJ, Haystack, Mindset Ventures, Thomson Reuters Ventures, Threshold Ventures, Clark Landry, Great Oaks Venture Capital, AN Trotter, Jambhala, PEAK6 Strategic Capital, Soma Ventures, The Legaltech Fund, Thirty Five Ventures | Announced |
| Oct 1, 2020 | $6M Series A | — | Bridge Investments, Mindset Ventures, Thomson Reuters Ventures, Jules Miller, Mike Suchsland, Bridge, Great Oaks Venture Capital, Hearst, Jambhala, Orrick | Announced |
Priori is a legal technology company that builds a global marketplace and management platform for outside counsel, enabling in-house legal teams to source vetted lawyers and firms efficiently.[1][3][4] It serves corporate legal departments at Fortune 500 companies, fast-growing tech firms, and global enterprises, solving the inefficiencies of traditional legal hiring through data-driven matching, pricing transparency, and relationship navigation tools like its Marketplace and Scout products.[1][3][4] With around 50 employees, Priori streamlines RFPs, panel management, and talent sourcing, helping clients reduce spend, enforce policies, and adapt resourcing strategies amid business changes.[1][4]
The platform's core offerings include the Talent Marketplace for flexible access to world-class legal professionals, RFP tools with reverse auctions for optimal pricing, and Panel Management for budget control and visibility—demonstrating strong growth through recognitions like Legalweek, Deloitte’s Technology Fast 500, and Financial Times awards.[3][4]
Priori was founded around 2013 to bridge the gap between legal talent and in-house teams, evolving from early efforts in 2013 and 2016 into a comprehensive legal tech provider by 2024.[3] Key milestones include product launches and expansions in 2017, 2020, 2021, and 2022, with the company incorporating as PRIORI TECHNOLOGY LIMITED in the UK on March 15, 2019, focusing on IT consultancy and services.[3][5] While specific founders are not detailed in available sources, the team emphasizes a culture of action-oriented problem-solving, transparency, humility, and continuous learning, fostering collaboration in a remote-first environment with comprehensive benefits.[3]
Early traction came from addressing opaque legal hiring processes, growing into a platform used by major clients like GE Aerospace, Voyage Foods, MarshMcLennan, and Shell for modernizing spend tracking and scaling support.[4]
Priori stands out in legal tech through these key strengths:
Priori rides the wave of legal tech modernization, capitalizing on rising demands for cost control, diversity, and efficiency in corporate legal spend amid economic pressures and remote work shifts.[1][3][4] The timing aligns with post-pandemic digital transformation in legal operations, where in-house teams face complex resourcing needs; market forces like inflation, talent shortages, and AI-driven efficiencies favor platforms enabling competition and data insights over traditional firm referrals.[3][4]
By influencing the ecosystem, Priori empowers legal departments at Fortune 500 and tech firms to optimize budgets and focus on high-impact work, accelerating industry-wide adoption of flexible talent models and transparent marketplaces—much like how fintech disrupted banking.[1][4]
Priori is poised for expansion by deepening AI integrations for predictive matching and scaling its global network amid growing legal ops investments.[1][3] Trends like rising outside counsel spend (projected to hit new highs) and regulatory pushes for diversity/transparency will propel its tools, potentially evolving it into a full-suite legal ops platform with deeper analytics.[4] As businesses prioritize agile resourcing, Priori's data-driven edge could amplify its influence, transforming opaque legal markets into efficient, client-led ecosystems—reinforcing its mission to deliver the world's first transparent legal services marketplace.[1][3]
Priori has raised $21.0M in total across 2 funding rounds.
Priori's investors include Deval Dvivedi, Bessemer Venture Partners, Bridge Investments, DFJ, Haystack, Mindset Ventures, Thomson Reuters Ventures, Threshold Ventures, Clark Landry, Great Oaks Venture Capital, An Trotter, Jambhala.