Loading organizations...
§ Private Profile · 101 Redwood Shores Pkwy Suite 100 Redwood City, CA 94065 United States
Pricelock is a company.
Pricelock has raised $12.0M across 1 funding round.
Key people at Pricelock.
Pricelock has raised $12.0M in total across 1 funding round.
Pricelock delivers technology-driven commodity risk management solutions, primarily offering fuel price protection and hedging services for businesses. The company leverages an online energy-auction platform to facilitate transactions, enabling enterprises to mitigate exposure to volatile energy markets. Its approach integrates commodities expertise with digital platforms to stabilize operational costs for clients.
The company was founded by Robert Fell, who also served as its Chief Executive Officer. His central insight was the need for businesses, especially small and medium-sized enterprises, to shield themselves from unpredictable and rising fuel costs. Pricelock emerged from this understanding, providing a mechanism for stability through web-based aggregation and hedging strategies.
Pricelock serves businesses seeking to manage their energy expenditures and operational stability, empowering clients to navigate fluctuating commodity markets by locking in fuel prices. The company's vision extends to offering comprehensive solutions that address broader commodity risks, aiming to provide predictability and efficiency for businesses in dynamic economic environments.
Pricelock has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series B in March 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 15, 2011 | $12M Series B | — | Artiman Ventures, George Manahilov, Aditya Dutt, The Travelers Companies | Announced |
Pricelock is a fintech company specializing in commodity price risk management, enabling businesses and consumers to lock in prices for non-exchange-traded products like energy, fuel, and agricultural commodities.[1][2][4][6] It serves enterprises such as fleets, energy buyers, and farmers by providing liquidity, hedging tools, and price protection against volatility, solving the problem of unpredictable costs in illiquid markets.[2][4][5][6][7] The company has demonstrated growth through partnerships (e.g., with ARI for fleet fuel management and Cargill for ag contracts) and expansions into services like energy Q&A and jobs networking.[5][7]
Pricelock emerged in Silicon Valley (headquartered in Redwood City, CA) as an innovator in Internet-integrated commodity solutions, with early focus on energy products not traded on exchanges.[1][4][5] Its idea stemmed from addressing liquidity gaps in commodities like fuel and energy, allowing users to lock in futures reference prices when traditional contracts were unavailable.[1][2][6] Pivotal early traction included partnerships like with Anthem Venture Partners for venture backing and launches of fuel price management for U.S. fleets via ARI, marking its evolution from energy hedging to broader risk services.[1][7]
Pricelock rides the wave of commodity price volatility driven by energy transitions, supply chain disruptions, and climate impacts on ag/fuel markets, where traditional exchanges fall short.[2][4][6] Timing aligns with rising demand for fintech hedging amid 2020s inflation and geopolitical tensions, positioning it to influence enterprise risk strategies in energy and logistics.[7] By partnering with incumbents like Cargill and ARI, it bridges tech with legacy industries, fostering a more liquid ecosystem for non-traded assets and reducing economic uncertainty for fleets and producers.[1][5][6][7]
Pricelock is poised to expand into renewables and carbon credits as decarbonization accelerates, leveraging its core liquidity model for emerging illiquid commodities.[2][4] Trends like AI-driven price forecasting and blockchain settlement could supercharge its platform, while deeper integrations with supply chain tech amplify its reach. Its influence may evolve from niche hedger to ecosystem enabler, empowering businesses against volatility in a fragmented global market—reinforcing its foundational mission to innovate where exchanges can't.[1][2]
Key people at Pricelock.
Pricelock has raised $12.0M in total across 1 funding round.
Pricelock's investors include Artiman Ventures, George Manahilov, Aditya Dutt, The Travelers Companies.
