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Price f(x) is a technology company.
Pricefx offers a comprehensive cloud-native pricing software platform, optimizing strategies and enhancing business profitability. Its suite integrates AI-powered optimization, core price management including setting, agreements, and rebates, plus quoting and analytics. The platform prioritizes swift implementation, user-friendliness, and scalable adaptability for dynamic enterprise needs.
Founded in 2011 by Marcin Cichon, Christian Tratz, and Martin Wricke, Pricefx emerged from their frustration with inadequate existing pricing software. They recognized the cloud SaaS model as ideal for a scalable, flexible, and efficient solution. This insight drove their mission to provide businesses a powerful tool for improved financial performance.
Pricefx serves diverse industries:manufacturing, distribution, and process:supporting professionals from pricing to sales and executive leadership. Its vision is to lead innovation and be the premier SaaS pricing provider. The company delivers rapid value and substantial ROI, enabling clients to manage pricing for sustained profitability and market adaptation.
Price f(x) has raised $126.6M across 4 funding rounds.
Price f(x) has raised $126.6M in total across 4 funding rounds.
Pricefx is the world's leading SaaS pricing software company, offering a 100% cloud-native platform that enables businesses to optimize pricing strategies for exceptional profitability.[1][2][3] It provides tools for pricing analytics, management, optimization, quoting, and rebate management, serving B2B and B2C sectors across industries like manufacturing, distribution, and retail.[1][2] The platform solves complex pricing challenges by delivering rapid implementation, scalability, and AI-driven insights, with strong growth evidenced by a 38% increase in annual subscription revenue in 2024 and the company's best quarter ever.[4]
Founded in 2011 and headquartered in Pfaffenhofen, Germany, with offices in Chicago and the Czech Republic, Pricefx has raised $125.7M in funding and generates around $89.3M in revenue, backed by top investors.[2][3][4] It caters to global enterprises, partnering with firms like PwC and SAP to embed pricing into broader strategies, reducing leakage and enabling data-backed decisions.[5]
Pricefx emerged in 2011 from a "simple yet powerful idea" by three founders who recognized that legacy pricing software was inadequate and that cloud-native SaaS—then an emerging trend—could revolutionize the space with quick implementation, easy configuration, and efficient scaling.[1][3] Based initially in Pfaffenhofen an der Glonn, Germany, the company started humbly, akin to "three guys in a garage," but quickly proved its vision through hundreds of successful implementations for major global companies.[1][2]
Pivotal early traction came from delivering innovations like PricingAI amid the rise of cloud computing, establishing Pricefx as an industry leader.[1][4] Its evolution includes global expansion with strategic locations for 24/7 support, a remote-first culture, and recent milestones like version 14.0 (Caribou Lou) featuring Pricefx Copilot for conversational AI pricing insights.[3][4]
Pricefx stands out in the crowded pricing optimization market through these key strengths:
Pricefx rides the explosive growth of AI-driven SaaS pricing optimization, a trend fueled by cloud adoption, real-time data needs, and the shift from gut-based to insight-driven decisions in volatile markets.[1][4][5] Timing is ideal as enterprises face margin pressures post-pandemic, with AI enabling dynamic pricing amid supply chain disruptions and e-commerce surges—Pricefx's early cloud bet positions it ahead of competitors like Zilliant or Luca.[2]
Market forces like SAP ecosystem integrations and GenAI hype amplify its influence, helping clients cut leakage, segment markets, and boost profitability (e.g., offsetting half of SAP upgrades via pricing gains).[5] By setting standards through innovations and partnerships, Pricefx shapes the ecosystem, empowering B2B leaders in manufacturing/distribution to compete like tech natives.[2][4]
Pricefx is poised for accelerated dominance with its AI momentum—expect deeper GenAI embeddings like expanded Copilot features, more SAP/PwC wins, and potential M&A as pricing becomes a CEO priority.[4][5] Trends like AI personalization and real-time revenue management will propel growth, especially in retail and B2B amid economic uncertainty.
As the pioneer unlocking cloud pricing's promise, Pricefx continues transforming "this should be easier" into scalable profitability for global leaders.[1]
Price f(x) has raised $126.6M in total across 4 funding rounds.
Price f(x)'s investors include Mark Beith, Ron Kermisch, Matus Maar, Ondrej Bartos, Ondřej Fryc, Talis Capital.
Price f(x) has raised $126.6M across 4 funding rounds. Most recently, it raised $65.0M Pricefx - Series C in July 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 14, 2020 | $65.0M Pricefx - Series C | Mark Beith | |
| Nov 26, 2019 | $25.3M Pricefx - Series B Extension | Ron Kermisch | Matus Maar |
| Jan 8, 2018 | $8.3M Pricefx - Other Equity | Ondrej Bartos, Matus Maar | Ondřej Fryc |
| Mar 1, 2016 | $28.0M Series B | Talis Capital |