Prescient AI is a technology company.
Prescient AI has raised $17.0M across 3 funding rounds.
Prescient AI has raised $17.0M in total across 3 funding rounds.
Prescient AI is a Miami-based technology company building an AI-powered marketing measurement and optimization platform. It serves eCommerce, direct-to-consumer (D2C) brands, and marketers by solving the challenges of measuring campaign performance in a cookieless, privacy-first world, where traditional tools like cookies and pixels are phasing out.[2][3][7] The platform uses proprietary predictive models to deliver unbiased, full-funnel insights—including halo effects, cause-and-effect relationships, and granular campaign forecasts—across channels like websites, Amazon, and retail stores, enabling brands to optimize ad spend, forecast demand, and scale profitably without relying on customer data storage.[2][4][5] With strong growth momentum, including 3,026% expansion in 2023, a $1.7M pre-seed, seed investment led by Blumberg Capital, and a $10M Series A, Prescient AI is trusted by clients like HexClad (delivering 30% ROAS increase and 85% revenue surge), Coterie, Saatva, and others, while predicting outcomes like a rapper's Billboard hit with 96.3% accuracy.[3][4][6]
Prescient AI was founded around 2022 by CEO Michael True, a former IBM executive who managed major accounts like Uber, Google, and Microsoft at App Annie, and CTO/Cofounder Cody Greco, previously Director of Data Science at Grubhub.[3][7] The duo met online during the pandemic, forming a "digital brotherhood," and launched the company to address marketers' struggles post-cookie deprecation by Facebook and others, simplifying complexities in a cookieless era.[3] Early traction came swiftly: within 1.5 years, they secured beta clients like Boatsetter, SwagUp, and a major record label, accurately forecasting a top song's success.[3] Backed initially by Headline CEAS Investments, Blumberg Capital, and others in a $1.7M pre-seed, followed by seed and $10M Series A, the company iterated by testing open-source models and building proprietary tech from scratch for transformative accuracy.[2][3][6][7]
Prescient AI rides the wave of digital privacy shifts—Apple's ATT, Google's cookie phaseout, and regulations favoring anonymized internet—creating "blind spots" for marketers in the $876B global ad market, driving up costs and inefficiency.[3][7] Its timing is ideal amid rising demand for cookieless measurement, where legacy tools fail on speed, accuracy, and multi-channel complexity.[2][7] Market forces like consumer data privacy sentiment and AI advancements favor Prescient's agile, learning models that adapt to behavioral changes, enabling profitable scaling for D2C brands.[4][7] By empowering precise ad optimization, it influences the ecosystem, reducing waste, boosting ROAS, and setting a standard for AI-driven marketing intelligence amid evolving tech like incrementality testing.[5][7]
Prescient AI is positioned for explosive growth, leveraging its $10M Series A to refine models, expand integrations, and target more enterprise D2C players amid accelerating privacy mandates.[6] Trends like AI ubiquity in martech, omni-channel commerce dominance, and real-time analytics will propel it, potentially capturing significant share as competitors lag on causal insights. Its influence may evolve from niche solver to industry standard, redefining profitable advertising in a data-scarce world—transforming how brands like those it serves today turn marketing chaos into prescient foresight.
Prescient AI has raised $17.0M in total across 3 funding rounds.
Prescient AI's investors include Darling Ventures, Headline (formerly e.ventures), Y Combinator, AperiamVentures, Blumberg Capital, Founder Collective, Greycroft, iNovia Capital, Lerer Hippeau, super{set}.
Prescient AI has raised $17.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in March 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2024 | $10.0M Series A | Darling Ventures, Headline (formerly e.ventures), Y Combinator | |
| Mar 1, 2023 | $5.0M Seed | AperiamVentures, Blumberg Capital, Darling Ventures, Founder Collective, Greycroft, iNovia Capital, Lerer Hippeau, super{set}, Y Combinator | |
| Jul 1, 2021 | $2.0M Seed | Darling Ventures, Y Combinator |