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§ Private Profile · Miami, FL, USA
Prescient AI is a technology company.
Prescient AI develops an artificial intelligence-powered marketing mix modeling platform for comprehensive measurement, forecasting, and spend optimization. It delivers daily insights across the marketing funnel, enabling growth teams to confidently allocate advertising budgets. The platform quantifies halo effects, isolates seasonal impacts, and identifies key performance drivers, maximizing campaign revenue.
Co-founded in 2019 by Michael True, who leads as CEO, and Cody Greco, Prescient AI arose from a clear need for enhanced marketing data science. True’s background in analytics and AI solutions for enterprise clients underscored the opportunity to deliver unprecedented precision and efficiency in optimizing advertising investments.
The platform serves growth teams and e-commerce brands, empowering them to make faster, data-driven marketing decisions using unbiased insights. Prescient AI’s vision centers on being the premier independent platform for continuous marketing spend optimization, providing clients with clarity and confidence in budget allocation for superior return on investment.
Prescient AI has raised $17.0M across 3 funding rounds.
Prescient AI has raised $17.0M in total across 3 funding rounds.
Prescient AI has raised $17.0M in total across 3 funding rounds.
Prescient AI's investors include Headline (formerly e.ventures), Ronnie Martinez, Darling Ventures, Y Combinator, Blumberg Capital, Focal VC, Troy Osinoff, CEAS Investments, AperiamVentures, Founder Collective, Greycroft, iNovia Capital.
Prescient AI has raised $17.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $10M Series A | Headline, Ronnie Martinez | Darling Ventures, Y Combinator, Blumberg Capital, Focal VC | Announced |
| Mar 1, 2023 | $5M Seed | Blumberg Capital, Darling Ventures, Troy Osinoff, Ceas Investments | Aperiamventures, Founder Collective, Greycroft, Inovia Capital, Lerer Hippeau, Super{set}, Y Combinator | Announced |
| Jul 1, 2021 | $2M Seed | Darling Ventures | Y Combinator | Announced |
Prescient AI is a Miami-based technology company building an AI-powered marketing measurement and optimization platform. It serves eCommerce, direct-to-consumer (D2C) brands, and marketers by solving the challenges of measuring campaign performance in a cookieless, privacy-first world, where traditional tools like cookies and pixels are phasing out.[2][3][7] The platform uses proprietary predictive models to deliver unbiased, full-funnel insights—including halo effects, cause-and-effect relationships, and granular campaign forecasts—across channels like websites, Amazon, and retail stores, enabling brands to optimize ad spend, forecast demand, and scale profitably without relying on customer data storage.[2][4][5] With strong growth momentum, including 3,026% expansion in 2023, a $1.7M pre-seed, seed investment led by Blumberg Capital, and a $10M Series A, Prescient AI is trusted by clients like HexClad (delivering 30% ROAS increase and 85% revenue surge), Coterie, Saatva, and others, while predicting outcomes like a rapper's Billboard hit with 96.3% accuracy.[3][4][6]
Prescient AI was founded around 2022 by CEO Michael True, a former IBM executive who managed major accounts like Uber, Google, and Microsoft at App Annie, and CTO/Cofounder Cody Greco, previously Director of Data Science at Grubhub.[3][7] The duo met online during the pandemic, forming a "digital brotherhood," and launched the company to address marketers' struggles post-cookie deprecation by Facebook and others, simplifying complexities in a cookieless era.[3] Early traction came swiftly: within 1.5 years, they secured beta clients like Boatsetter, SwagUp, and a major record label, accurately forecasting a top song's success.[3] Backed initially by Headline CEAS Investments, Blumberg Capital, and others in a $1.7M pre-seed, followed by seed and $10M Series A, the company iterated by testing open-source models and building proprietary tech from scratch for transformative accuracy.[2][3][6][7]
Prescient AI rides the wave of digital privacy shifts—Apple's ATT, Google's cookie phaseout, and regulations favoring anonymized internet—creating "blind spots" for marketers in the $876B global ad market, driving up costs and inefficiency.[3][7] Its timing is ideal amid rising demand for cookieless measurement, where legacy tools fail on speed, accuracy, and multi-channel complexity.[2][7] Market forces like consumer data privacy sentiment and AI advancements favor Prescient's agile, learning models that adapt to behavioral changes, enabling profitable scaling for D2C brands.[4][7] By empowering precise ad optimization, it influences the ecosystem, reducing waste, boosting ROAS, and setting a standard for AI-driven marketing intelligence amid evolving tech like incrementality testing.[5][7]
Prescient AI is positioned for explosive growth, leveraging its $10M Series A to refine models, expand integrations, and target more enterprise D2C players amid accelerating privacy mandates.[6] Trends like AI ubiquity in martech, omni-channel commerce dominance, and real-time analytics will propel it, potentially capturing significant share as competitors lag on causal insights. Its influence may evolve from niche solver to industry standard, redefining profitable advertising in a data-scarce world—transforming how brands like those it serves today turn marketing chaos into prescient foresight.