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PrecisionDemand is a technology company.
PrecisionDemand develops a platform optimizing marketing campaign performance via granular measurement. Its tools evaluate media purchases, assess offer success by profitability, and streamline operations. This data-centric system delivers precise return on investment insights across channels, enhancing overall campaign efficacy.
The company originated from the clear need for businesses to gain measurable value from marketing investments amidst digital complexity. Recognizing struggles to link campaigns directly to bottom-line results, PrecisionDemand built analytical frameworks providing transparency and control over marketing profitability.
PrecisionDemand serves businesses focused on refining marketing strategies and maximizing advertising budget efficiency. Its clientele uses data-driven, buyer-centric approaches for tactical decisions across diverse media. The company's vision empowers marketers to achieve predictable, profitable growth, evolving marketing into an optimized science directly contributing to business objectives.
PrecisionDemand has raised $8.0M across 1 funding round.
PrecisionDemand has raised $8.0M in total across 1 funding round.
PrecisionDemand is a data‑driven adtech company that builds analytics and attribution products to optimize digital advertising and media spend for brands and advertisers, and has been acquired into larger programmatic stacks (notably by AOL/Verizon-era ad businesses). [3][4]
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
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PrecisionDemand has raised $8.0M in total across 1 funding round.
PrecisionDemand's investors include Medha Vedaprakash, Fin Capital, RRE Ventures, StarVest Partners, Greycroft, Lucinda Stewart, Positec USA.
PrecisionDemand has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series C in July 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2011 | $8.0M Series C | Medha Vedaprakash | Fin Capital, RRE Ventures, StarVest Partners, Greycroft, Lucinda Stewart, Positec USA |