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PowerUp Money is a financial technology firm that provides a digital platform for mutual fund investment advisory and portfolio management. The company offers individuals guidance designed to simplify mutual fund investing and empower them to build long-term wealth. As a SEBI-registered RIA, it delivers regulated advisory services within the Indian wealthtech landscape.
The company was founded in 2023 by Prateek Jindal. PowerUp Money emerged from an insight into India's growing need for accessible, tech-driven investment advisory, leading to its spin-off from Uni Cards. This origin reflects a strategic move to address specific market gaps in personal finance.
PowerUp Money serves individuals seeking to manage and grow their investments through a structured, advised approach. Its mission is to empower these users by democratizing access to expert mutual fund advisory, fostering better investment habits, and enabling them to achieve their financial aspirations. The company envisions a future where personalized wealth management is readily available to a broader audience.
PowerUp Money has raised $19.0M across 2 funding rounds.
PowerUp Money has raised $19.0M in total across 2 funding rounds.
PowerUp Money is an Indian fintech startup that builds a mutual fund advisory app to empower individuals with personalized investment strategies, real-time financial insights, and tools for portfolio optimization.[1][3] It serves retail investors in India seeking financial freedom, solving the problem of inaccessible wealth expertise through expert advice backed by 20 years of market data, subscription-based services, and innovative products like P2P investments offering 9-12% returns.[1][3] The company generates revenue via management fees, subscriptions, and performance incentives, with $7.1 million raised in seed funding and a team of 11-50 employees focused on finance, tech, and analytics.[1][4]
Operating in India's booming fintech sector, PowerUp Money democratizes investing by simplifying mutual fund selection, review, and rebalancing, helping users visualize their wealth journey amid rising financial literacy demands.[1][3]
PowerUp Money was founded by Prateek, its CEO with over 15 years of experience, on a mission to empower Indians to invest smarter and build lasting wealth.[3] The idea emerged from a need to make complex financial tools accessible, leveraging the founders' expertise in finance, technology, and data analytics to create an app that turns market data into actionable insights.[1][3]
Early traction likely stemmed from the Indian market's growth in retail investing, with the company securing $7.1 million in seed funding from investors, enabling rapid development of its core app features.[1] Pivotal moments include assembling a leadership team—Navdha (Head of Content & Marketing, 8+ years), Harshil (Chief Design Officer, 10+ years), Mridul (Head of Mutual Fund Analytics, 10+ years), Gaurav (Head of Engineering, 12+ years), and Arush (Head of Product, 7+ years)—to deliver intuitive, scalable solutions.[3]
(Note: Some sources describe a US-based entity offering debt financing to subscription businesses at 7 World Trade Center, New York, but primary evidence confirms PowerUp Money as the Indian mutual fund app.[2][3])
PowerUp Money rides India's fintech wave, fueled by surging retail participation in mutual funds and digital adoption post-UPI and demonetization, where market forces like growing middle-class wealth (projected to hit $10 trillion by 2030) favor accessible investment apps.[1][3] Its timing aligns with regulatory pushes for financial inclusion and SEBI's mutual fund penetration goals, positioning it to capture underserved retail investors amid a $100B+ AUM industry.[1]
By influencing the ecosystem through education and P2P innovations, it lowers barriers for first-time investors, accelerating wealth democratization and competing with giants like Groww or Zerodha in portfolio advisory.[1][3]
PowerUp Money is poised for expansion with its seed capital, likely enhancing AI-driven personalization and international features to tap global Indian diaspora.[1][3] Trends like embedded finance and ESG investing will shape its path, potentially boosting user growth in a market adding millions of demat accounts monthly. Its influence may evolve from advisory app to full-stack wealth platform, solidifying its role in India's financial freedom movement—echoing its founding mission to make expertise universal.
PowerUp Money has raised $19.0M across 2 funding rounds. Most recently, it raised $12.0M Series A in December 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 22, 2025 | $12M Series A | Navendu Sharma | 8I Ventures, Prayank Swaroop, Blume Ventures, DeVC, KAE Capital | Announced |
| Jun 1, 2025 | $7M Seed | — | Accel, Angel Invest | Announced |
PowerUp Money has raised $19.0M in total across 2 funding rounds.
PowerUp Money's investors include Navendu Sharma, 8i Ventures, Prayank Swaroop, Blume Ventures, DeVC, Kae Capital, Accel, Angel Invest.
