PowerInbox is a company.
Key people at PowerInbox.
PowerInbox was founded by Dileep Thazhmon (Co-Founder & COO) and Matt Thazhmon (Founder and Chief Product Officer).
PowerInbox was founded by Dileep Thazhmon (Co-Founder & COO) and Matt Thazhmon (Founder and Chief Product Officer).
Key people at PowerInbox.
PowerInbox, founded in 2010, was a pioneer in interactive email technology that transformed standard emails into dynamic, app-like experiences for services like Facebook and Twitter directly within inboxes such as Gmail and Outlook.[2][3] It evolved into a comprehensive platform for publishers, focusing on email engagement, monetization, and multichannel messaging, before rebranding to Jeeng in April 2021 to reflect its expansion beyond email into personalized, automated solutions like browser push notifications and newsreader monetization.[1][5] Jeeng serves over 700 publishers—including Nexstar, Business Insider, VICE Media, and Vox Media—helping them drive revenue through data-driven audience engagement for 150 million unique monthly users, with strong growth including 20% YoY in 2020.[1][4]
The platform addresses publishers' challenges in owning audiences amid declining reliance on search and social platforms, using first-party opt-in data for personalized content and ads across channels, reducing dependence on cookies.[1][4] This has positioned Jeeng (formerly PowerInbox) as a revenue-growth stage company in enterprise software, with 74 employees (32 in Israel).[6]
PowerInbox emerged in 2010 (with some sources noting 2012 establishment in Israel) as an innovative email platform led by CEO Matt Thazhmon, who highlighted email's massive untapped potential—1.5 trillion minutes spent annually—by making it interactive via browser extensions and Outlook add-ins.[2][3][6] Early traction came from turning emails into mini-apps for social platforms, with 30% of users engaging in actions like tweeting or liking content directly in-email; the company raised $1.9 million total, including $800K in 2011, and launched an API in 2012 to enable partners across video, shopping, and games.[3]
A pivotal shift occurred with the 2020 acquisition of Jeeng, a personalized notification platform, expanding into push technology.[5] This fueled 20% YoY growth, leading to the full rebrand under Jeff Kupietzky as CEO in 2021, who shifted focus to multichannel messaging for publishers amid privacy changes and audience ownership needs.[1][4] Kupietzky, now Founder & CSO in some listings, humanized the evolution by noting the old name felt "bursting at the seams."[1]
PowerInbox/Jeeng rides the wave of publisher disintermediation from Big Tech platforms, capitalizing on post-cookie privacy regulations (e.g., GDPR, Apple's changes) by emphasizing first-party data for direct audience relationships.[1][4] Timing is ideal as publishers face declining ad revenue from search/social—Jeeng's tools help them curate personalized experiences across channels, mirroring successes on Twitter/Facebook but owned by publishers.[4]
Market forces like rising subscriber models (e.g., at Vox, Atlantic) and push notification growth favor it, influencing the ecosystem by empowering 700+ publishers to monetize 150M users independently, reducing ecosystem reliance on Google/Facebook.[1] This positions Jeeng in the $10B+ martech space, blending email's reliability with modern orchestration for identity resolution and journey personalization.[7]
Jeeng is primed for expansion in automated multichannel messaging, potentially deepening AI-driven personalization and global publisher adoption amid ongoing privacy shifts. Trends like zero-party data and cookieless targeting will accelerate growth, evolving its influence from email innovator to essential ecosystem player for sustainable publisher revenue. As direct audience tools proliferate, Jeeng could scale to 1B+ users, reinforcing its role in a fragmented media landscape—much like its pivot from inbox apps to full ownership solutions.
