Power Gummies is a technology company.
Power Gummies has raised $13.3M across 5 funding rounds.
Power Gummies has raised $13.3M in total across 5 funding rounds.
Power Gummies is a D2C nutraceutical company founded in 2018 that manufactures chewable, tasty gummy vitamins and supplements addressing nutritional deficiencies for hair, skin, nails, sleep, weight management, and more.[1][2][3] It serves millennials and busy consumers seeking convenient, clinically tested, vegetarian, gluten-free alternatives to traditional pills, available via its website, e-commerce platforms like Amazon (where it's the #1 bestseller in gummy vitamins), and offline stores.[1][2] The company solves the problem of unpalatable, hard-to-stick-with health regimes by offering effective, affordable, FSSAI-certified products backed by science, with a portfolio of 7+ SKUs and plans for 40+ variants including multivitamins and kids' care; it has raised ₹76.62 Cr (~$8-9M) across multiple rounds, employs 68 people, and claims to have sold millions of gummies to over 200,000 customers.[1][2][3][6]
Power Gummies was founded in March 2018 by Divij Bajaj (CEO), alongside co-founders serving as COO and CSO, under Aesthetic Nutrition Pvt Ltd, headquartered in New Delhi, India.[1][3][4] The idea emerged from recognizing millennials' fast-paced lifestyles clashing with messy, invasive supplements, leading to a "eureka" pivot to chewable gummies—clinically tested, WHO-standard formulations produced in pharma-grade facilities.[1][2] Early traction came via D2C and e-commerce, with pivotal funding rounds starting in 2020: $1M led by 9Unicorns, followed by bridges, a $6M Series A in 2022 from DSG Consumer Partners, Venture Catalysts, and others, totaling ~$8.1M across 7 rounds, fueling bestseller status on Amazon and expansion.[2][3][6]
Power Gummies rides the D2C nutraceutical boom in India, fueled by post-pandemic health awareness, rising disposable incomes, and e-commerce penetration, with the sector growing at high CAGR amid 40-50% YoY sales surges in immunity products.[2][3] Timing aligns with millennial demand for lifestyle-fit nutrition—convenient, science-backed alternatives to legacy supplements—leveraging platforms like Amazon for scale while maintaining brand control via DTC.[1][2] It influences the ecosystem by pioneering gummy formats in India (conceptualized locally), setting standards for sustainable manufacturing, and inspiring competitors like Sugarbear Hair, while investors like DSG Consumer Partners amplify consumer brand plays.[1][6]
Power Gummies is poised for household penetration with 40+ launches, international expansion (FDA-compliant), and deeper offline/e-com integration, targeting nutritional gaps in a wellness-obsessed market.[1][2] Trends like personalized nutrition, kids' segments, and aesthetic health (hair/skin) will propel growth, especially as D2C matures with supply chain resilience. Its influence may evolve from gummy pioneer to full-stack wellness brand, potentially via acquisitions or IPO, building on funding momentum—watch for Series B to fuel global ambitions, echoing its mission of "health powered by happiness."[1][6]
Power Gummies has raised $13.3M in total across 5 funding rounds.
Power Gummies's investors include Agility Ventures, DSG Consumer Partners, RiSo Capital, Venture Catalysts | India's First Integrated Incubator.
Power Gummies has raised $13.3M across 5 funding rounds. Most recently, it raised $1.0M Venture Round in December 2024.