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Power Gummies designs and manufactures chewable dietary supplements that simplify daily nutrition and health routines. The company formulates its gummies with scientifically-backed, vegetarian ingredients, focusing on addressing common lifestyle-related nutritional deficiencies in an accessible and enjoyable format. Products undergo certification by FSSAI, ensuring quality and safety standards for consumers seeking effective, palatable wellness solutions.
Divij Bajaj founded Power Gummies in March 2018, later joined by co-founders Ankita Chaudhary and Kapil Mittal. The founding team recognized a significant market gap for health products that were both effective and enjoyable, moving away from traditional, often unappealing pill forms. This insight, coupled with Bajaj’s entrepreneurial background, drove the creation of a brand that integrates wellness, beauty, and scientific principles into a unified vision.
Power Gummies serves individuals looking for convenient ways to support various health needs, including hair and skin care, sleep, and immunity. The company's vision is to redefine wellness by emphasizing the connection between internal health and external vitality. They strive to make healthy living a simple and delicious journey, fostering confidence and happiness through an easy-to-follow nutritional regimen.
Power Gummies has raised $13.3M across 5 funding rounds.
Power Gummies has raised $13.3M in total across 5 funding rounds.
Power Gummies is a D2C nutraceutical company founded in 2018 that manufactures chewable, tasty gummy vitamins and supplements addressing nutritional deficiencies for hair, skin, nails, sleep, weight management, and more.[1][2][3] It serves millennials and busy consumers seeking convenient, clinically tested, vegetarian, gluten-free alternatives to traditional pills, available via its website, e-commerce platforms like Amazon (where it's the #1 bestseller in gummy vitamins), and offline stores.[1][2] The company solves the problem of unpalatable, hard-to-stick-with health regimes by offering effective, affordable, FSSAI-certified products backed by science, with a portfolio of 7+ SKUs and plans for 40+ variants including multivitamins and kids' care; it has raised ₹76.62 Cr (~$8-9M) across multiple rounds, employs 68 people, and claims to have sold millions of gummies to over 200,000 customers.[1][2][3][6]
Power Gummies was founded in March 2018 by Divij Bajaj (CEO), alongside co-founders serving as COO and CSO, under Aesthetic Nutrition Pvt Ltd, headquartered in New Delhi, India.[1][3][4] The idea emerged from recognizing millennials' fast-paced lifestyles clashing with messy, invasive supplements, leading to a "eureka" pivot to chewable gummies—clinically tested, WHO-standard formulations produced in pharma-grade facilities.[1][2] Early traction came via D2C and e-commerce, with pivotal funding rounds starting in 2020: $1M led by 9Unicorns, followed by bridges, a $6M Series A in 2022 from DSG Consumer Partners, Venture Catalysts, and others, totaling ~$8.1M across 7 rounds, fueling bestseller status on Amazon and expansion.[2][3][6]
Power Gummies rides the D2C nutraceutical boom in India, fueled by post-pandemic health awareness, rising disposable incomes, and e-commerce penetration, with the sector growing at high CAGR amid 40-50% YoY sales surges in immunity products.[2][3] Timing aligns with millennial demand for lifestyle-fit nutrition—convenient, science-backed alternatives to legacy supplements—leveraging platforms like Amazon for scale while maintaining brand control via DTC.[1][2] It influences the ecosystem by pioneering gummy formats in India (conceptualized locally), setting standards for sustainable manufacturing, and inspiring competitors like Sugarbear Hair, while investors like DSG Consumer Partners amplify consumer brand plays.[1][6]
Power Gummies is poised for household penetration with 40+ launches, international expansion (FDA-compliant), and deeper offline/e-com integration, targeting nutritional gaps in a wellness-obsessed market.[1][2] Trends like personalized nutrition, kids' segments, and aesthetic health (hair/skin) will propel growth, especially as D2C matures with supply chain resilience. Its influence may evolve from gummy pioneer to full-stack wellness brand, potentially via acquisitions or IPO, building on funding momentum—watch for Series B to fuel global ambitions, echoing its mission of "health powered by happiness."[1][6]
Power Gummies has raised $13.3M in total across 5 funding rounds.
Power Gummies's investors include Agility Ventures, DSG Consumer Partners, RiSo Capital, Venture Catalysts | India's First Integrated Incubator, NB Ventures, Sharrp Ventures, Sumit Keshan.
Power Gummies has raised $13.3M across 5 funding rounds. Most recently, it raised $1.0M Series U in December 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2024 | $1M Series U | — | Agility Ventures, DSG Consumer Partners, Riso Capital, Venture Catalysts | Announced |
| Jan 1, 2022 | $6M Series A | — | Riso Capital, Venture Catalysts, DSG Consumer Partners, NB Ventures, Sharrp Ventures, Sumit Keshan | Announced |
| Nov 1, 2021 | $5M Series A | — | Riso Capital, Venture Catalysts | Announced |
| Mar 1, 2021 | $680K Seed | — | Riso Capital, Venture Catalysts | Announced |
| May 1, 2019 | $580K Seed | — | Agility Ventures, DSG Consumer Partners, Riso Capital, Venture Catalysts | Announced |
