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Power Assure is a technology company.
Power Assure develops data center infrastructure and energy management software solutions. Its core product offers dynamic power management and software-defined power capabilities, providing real-time insight into data center operations. The platform works to optimize power consumption, maximize existing infrastructure utilization, and extend the operational lifespan of data centers.
Founded in 2007 by Clemens Pfeiffer, Power Assure emerged from the critical need to address escalating power demands and operational complexities within modern data centers. Pfeiffer, with expertise in technology and infrastructure management, envisioned a more intelligent approach to data center efficiency. His insight centered on leveraging software to dynamically control and optimize power allocation, mitigating energy waste and improving performance.
The company's solutions cater to enterprises, government agencies, and managed service providers. Power Assure's overarching mission is to transform how organizations manage digital infrastructure, moving towards a sustainable and cost-effective operational model. It empowers clients with tools to achieve energy efficiency and resource optimization.
Power Assure has raised $45.8M across 7 funding rounds.
Power Assure has raised $45.8M in total across 7 funding rounds.
Power Assure has raised $45.8M in total across 7 funding rounds.
Power Assure's investors include Mary C. Doswell, Andrew Tang, Astanor Ventures, Draper Associates, Point Judith Capital, Draper Fisher Jurvetson, Good Energies, PJC, ABB, Bernard Brenninkmeijer, Zaid Ahmad Ashai, U.S. Department of Energy.
Power Assure is a technology company specializing in Data Center Infrastructure and Energy Management software, primarily serving large enterprises, government agencies, and managed service providers.[1][2][3] Its flagship EM/4 platform delivers real-time and historical insights into power utilization and key performance indicators (KPIs), enabling data center managers to analyze, optimize, and automate energy efficiency while maintaining service levels—achieving average power consumption reductions of 50% through better space utilization, asset optimization, and load shifting across sites.[1][6] The software addresses critical challenges in data center operations, such as rising energy costs and inefficiency, by providing visibility, intelligence, analytics, and automation to CIOs, IT directors, and facilities managers.[1][2]
Headquartered in Santa Clara, CA, Power Assure is privately held with backing from investors like ABB Technology Ventures, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a U.S. Department of Energy grant; it partners with major players including ABB, Cisco, Dell, IBM, Intel, Raritan, UL, and VMware.[1]
Power Assure emerged as a developer of advanced power management software amid growing data center energy demands in the late 2000s, focusing on federal and commercial markets.[1] Key leadership includes Brad Wurtz, president and CEO, who has highlighted the company's federal market success and partnerships to accelerate adoption.[1] The firm's evolution centers on its EM/4 Data Center Energy Management platform, which gained traction through innovations like Dynamic Power Optimization, allowing IT admins to cut power use by over 50%.[6]
A pivotal moment came with its strategic investment and partnership with In-Q-Tel (IQT), the CIA's venture arm, which added Power Assure to its portfolio to enhance U.S. Intelligence Community data centers via power management and asset optimization aligned with business processes.[1][5] Earlier funding from prominent VCs and a DOE grant supported its growth, positioning it as a leader in energy-efficient infrastructure.[1]
Power Assure rides the data center sustainability and efficiency trend, driven by exploding demand for AI, cloud computing, and edge infrastructure amid global energy constraints and carbon reduction mandates.[1][6] Its timing aligns with federal pushes for cost-effective power management, as seen in IQT's investment to optimize Intelligence Community assets—reflecting broader market forces like rising electricity costs and regulatory pressures on hyperscalers.[1][5] By influencing ecosystem partners (e.g., Cisco, IBM), Power Assure amplifies DCIM (Data Center Infrastructure Management) adoption, helping operators align power with business outcomes and reduce waste in a sector projected to consume 8% of global electricity by 2030.[2][3]
Power Assure is poised to expand as AI-driven data centers strain power grids, with EM/4's automation scaling to hyperscale and edge environments.[1][6] Trends like renewable integration, zero-trust efficiency, and federal modernization (e.g., via IQT) will propel growth, potentially through deeper hyperscaler partnerships or acquisitions. Its influence may evolve from niche optimizer to standard in sustainable infrastructure, tying back to its core strength: turning power data into 50% savings for mission-critical operations.[1]
Power Assure has raised $45.8M across 7 funding rounds. Most recently, it raised $1.0M Series B in November 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 22, 2011 | $1.0M Series B | Mary C. Doswell | |
| Sep 1, 2011 | $14.0M Series B | Andrew Tang | Astanor Ventures, Draper Associates, Point Judith Capital, Draper Fisher Jurvetson, Good Energies, PJC |
| Sep 20, 2010 | $1.5M Other Equity | ABB | |
| Sep 1, 2010 | $2.0M Venture Round | Astanor Ventures, Draper Associates, Point Judith Capital | |
| Jul 14, 2010 | $11.3M Other Equity | Bernard Brenninkmeijer | Draper Fisher Jurvetson, Zaid Ahmad Ashai |
| Jul 1, 2010 | $11.0M Venture Round | Astanor Ventures, Point Judith Capital | |
| Jan 7, 2010 | $5.0M Grant | U.S. Department of Energy |