Positive Food Co. is a technology company.
Positive Food Co. has raised $7.0M across 1 funding round.
Positive Food Co. has raised $7.0M in total across 1 funding round.
Positive Food Co. has raised $7.0M in total across 1 funding round.
Positive Food Co.'s investors include Addition, Alt Capital, Audrey Capital, B2 Founders, Bond, Caffeinated Capital, Canonical Crypto, Carabela, Greylock, Hyper, Lowercarbon Capital, Outcast Ventures.
Positive Food Co. is a Los Angeles-based food technology company that produces and supplies premium, fresh grab-and-go prepared meals to retailers and foodservice operators across California.[1][2][5] It builds protein-forward, gluten-free meals like Vegan Kale Caesar Salad, Herb Chicken Green Goddess Salad, and Peanut Butter Overnight Oats, using fresh ingredients from local farms and a just-in-time (JIT) supply chain with in-house production, point-of-sale data, cold-chain logistics, and direct-store delivery.[1][2][3] The company serves grocery chains such as Whole Foods and Bristol Farms, third-wave coffee shops, and delivery platforms like DoorDash, Instacart, and Amazon, solving problems of food waste (reducing retail shrinkage via demand forecasting), inefficient supply chains, and demand for healthy, traceable, no-added-sugar options.[1][2][5] With 47 employees, $8.1 million in revenue, and $7 million raised (including from Y Combinator), Positive has expanded from 88 stores in key California markets like Los Angeles and the Bay Area, showing steady growth momentum.[1][2][5]
Founded in 2017 by Schuyler Deerman (CEO) and James Chan (Co-founder & COO), Positive Food Co. emerged from a simple hustle: selling salads at WeWork spaces.[1][2][3][5] The duo identified gaps in the fresh food supply chain—high waste, poor support for local producers, and lack of premium, healthy options—leveraging their operations expertise to build a direct-from-kitchen-to-shelf model.[1][5] Early traction came via wholesale deals with coffee shops like Alfred, Stumptown, and Intelligentsia, building brand awareness before scaling to grocery stores.[1][3] Pivotal moments include Y Combinator backing, a $7 million funding round, and partnerships with Pressed Juicery and SunLife Organic, evolving from B2B salads to a full-stack supplier managing inventory, stocking, and forecasting for retailers.[1][2][3]
Positive Food Co. rides the sustainable food tech wave, capitalizing on rising demand for healthy, low-waste prepared foods amid consumer shifts to grab-and-go amid busy lifestyles and health trends post-pandemic.[1][5] Timing aligns with food waste regulations, local sourcing mandates, and e-commerce grocery boom (e.g., Instacart integration), where market forces like supply chain disruptions favor efficient, tech-driven models over traditional distributors.[2][5] By optimizing farm-to-shelf logistics and data forecasting, it influences the ecosystem—empowering local farms, reducing retailer shrinkage, and setting standards for traceable, premium CPG in a $8.1M revenue segment competing with Lean Cuisine or Naturally Delicious.[1][5] As a Y Combinator alum, it exemplifies how tech intersects food manufacturing to decentralize supply chains.[1][3]
Positive Food Co. is poised for national expansion beyond California's 88 stores, potentially targeting East Coast retailers with its proven waste-reducing tech and $7M war chest.[1][2] Trends like AI-enhanced forecasting, plant-based protein surges, and grocery delivery growth (DoorDash/Amazon) will accelerate its trajectory, while climate-driven local sourcing strengthens its edge.[1][5] Influence may evolve from regional supplier to category leader, inspiring food tech peers in sustainable logistics—watch for new product launches or Series A to fuel multi-state scaling, building on its WeWork-to-Whole Foods journey.[1][2]
Positive Food Co. has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Venture Round in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2022 | $7.0M Venture Round | Addition, Alt Capital, Audrey Capital, B2 Founders, Bond, Caffeinated Capital, Canonical Crypto, Carabela, Greylock, Hyper, Lowercarbon Capital, Outcast Ventures, Saga, SV Angel, True Ventures, Alex Lieberman, Arash Ferdowsi, Balaji Srinivasan, Chris Murphy, Dylan Field, James Park, Jonathan Wegener, Ligaya Tichy, Mathilde Collin, Max Mullen, Naveen Selvadurai, Nick Green, Ron Pragides, Ryan Tedder, Scott Belsky, Tony Hawk, Vinay Hiremath |