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POKKT is a technology company.
POKKT provides a mobile video advertising platform, specializing in in-app monetization for digital content. It offers rewarded video advertisements, enabling developers to integrate engaging ad experiences where users earn in-app rewards. This fosters a value exchange: advertisers reach audiences, and users benefit directly within mobile applications, particularly games.
Rohit Sharma founded POKKT in 2012, driven by the insight to enhance monetization for mobile applications offering paid digital goods. He recognized an advertiser-funded model as key to bridging user engagement with revenue generation. His vision aimed for sustainable advertising, respecting user experience while delivering publisher value.
The platform serves application developers and publishers seeking robust monetization for their mobile user base. POKKT’s solutions optimize advertising revenue through non-intrusive, rewarded ad formats. Its vision is to lead mobile advertising innovation, continually developing solutions maximizing publisher revenue and effective user engagement for brands.
POKKT has raised $3.5M across 2 funding rounds.
POKKT has raised $3.5M in total across 2 funding rounds.
POKKT has raised $3.5M in total across 2 funding rounds.
POKKT's investors include Jungle Ventures, Ganesh Krishnan, Supriya Singh, Edgar Hardless, Samir Bangara.
POKKT is a mobile video advertising platform specializing in rewarded video ads for mobile games and apps, primarily operating in India, Southeast Asia (SEA), and the Middle East and North Africa (MENA).[1][2][4] It connects game and app developers with brand advertisers through a premium programmatic ad exchange, offering SDK integration, network mediation, and tools like audience targeting, campaign analytics, and high fill-rates to monetize in-app inventory across Android, iOS, and other platforms.[1][2] POKKT serves developers seeking revenue optimization and advertisers aiming for high-engagement, opt-in video ads with features like viewability assurance and interactive end-cards, addressing the challenge of converting non-paying users into transacting customers while solving monetization gaps in high-growth mobile gaming markets.[1][6] The company has demonstrated strong growth momentum, including a 200% increase in return on ad spend (ROAS) via data-driven optimizations and acquisition by Japan's AnyMind Group, with over 100 million unique users and operations expanded beyond initial incentivized ad formats.[2][3]
Founded in 2012 and based in Singapore, POKKT started as an alternate mobile payment platform enabling owners of paid digital goods to monetize users via an advertiser-funded model, quickly pivoting to focus on incentivized ad formats for app monetization.[3][4][5] The company evolved into a leading AdTech player in the Enterprise Tech space, emphasizing rewarded video ads within mobile games, with early expansion into India and SEA markets.[1][3][4] Key milestones include raising over $7.5 million in Series B funding as of 2015 and its acquisition by AnyMind Group, a global tech firm, which bolstered its scale across 13 markets; it now employs around 41 people and maintains steady web traffic.[2][3] This trajectory reflects founders' vision to capitalize on exploding mobile gaming, turning early traction in rewarded ads into a robust exchange for publishers and developers.[1][6]
POKKT rides the explosive growth of mobile gaming in India and SEA, where rewarded video ads dominate due to high user engagement and non-intrusive monetization amid rising smartphone penetration.[1] Its timing aligns with the shift to in-app programmatic advertising, fueled by market forces like surging ad spends on video formats and developers' need for diversified revenue beyond in-app purchases—evident in its report on India's mobile gaming trends.[1] By bridging advertisers and publishers in emerging markets, POKKT influences the ecosystem through high fill-rates and mediation, reducing fragmentation and enabling scale for global developers while empowering local brands with precise targeting.[1][2] This positions it as a key enabler in AdTech's maturation, particularly post-acquisition, amplifying AnyMind's one-stop marketing platform amid privacy changes and cookieless futures.[2]
POKKT is poised for accelerated expansion under AnyMind, leveraging AI-driven optimizations and cross-market synergies to deepen rewarded ad penetration in gaming and beyond.[2] Trends like hyper-casual game booms, 5G-enabled video, and e-commerce integration will shape its path, potentially driving further ROAS gains and user acquisition tools.[1][2] Its influence may evolve from regional leader to global AdTech powerhouse, influencing standards in ethical monetization and developer ecosystems—reinforcing its core strength in turning free users into revenue streams.[6]
POKKT has raised $3.5M across 2 funding rounds. Most recently, it raised $3.0M Series A in July 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2014 | $3.0M Series A | Jungle Ventures, Ganesh Krishnan, Supriya Singh, Edgar Hardless | |
| Oct 10, 2013 | $500K Other Equity | Samir Bangara, Jungle Ventures |