point.me has raised $27.0M in total across 3 funding rounds.
point.me's investors include Citi Ventures, Lightspeed Venture Partners, Nyca Partners, Portage Ventures, Thayer Ventures, WndrCo LLC, Jason Kay, Ott Kaukver, LFG Ventures, Baron Davis, Kelvin Beachum Jr., Kevin Colas.
point.me is a technology company that builds an award travel search and booking engine, enabling users to redeem flights using loyalty points from credit cards and frequent flyer programs for maximum value.[1][2][4] It serves frequent travelers seeking premium flights (like business and first class) with fewer points, solving the complexity of searching across 150+ airlines and 30+ loyalty programs—what typically requires extensive manual research—through a proprietary algorithm that delivers real-time results, comparisons, step-by-step booking guides, and concierge services.[1][3][4] With 30-40 employees, $37M raised (including a $15M Series B), and strong growth via subscriptions, premium tiers, and enterprise white-labeling (e.g., AmEx, BILT), point.me demonstrates robust momentum in the travel rewards sector.[1][2][3][4]
point.me traces its roots to 2019 (rebranded from Juicy Miles in 2022), founded by industry veterans Adam Morvitz (CEO, prior founder of points consultancy Juicy Miles) and Tiffany Funk (President, former Executive Director of travel blog One Mile at a Time).[1][2][4] The idea emerged from their deep expertise in loyalty programs, addressing the post-deregulation complexity of airline rewards amplified by credit card ecosystems.[2][4] Early traction came from Morvitz's consultancy and Funk's blog influence, evolving into a tech platform with key hires like CTO Dan Kaufman (ex-Freebird), culminating in Series B funding led by investors like RiverPark Ventures, PAR Capital, and Citi Ventures.[2][4]
point.me rides the explosion of travel loyalty programs—rooted in 1970s-80s airline deregulation but now dominated by credit cards—amid rising consumer demand for premium travel post-pandemic.[2][4] Timing aligns with market friction: complex point transfers and opaque searches create a $trillion loyalty opportunity ripe for tech disruption, fueled by issuers seeking retention and consumers maximizing rewards.[4] It influences the ecosystem by democratizing access (e.g., via white-labeling), partnering with giants like AmEx, and pushing airlines toward transparent redemptions, while competing in fintech-travel with tools that blend AI search and personalization.[2][4][5]
point.me is poised to expand its engine beyond flights into hotels and full itineraries, leveraging Series B capital to scale enterprise deals and global loyalty integrations amid loyalty's growing credit card centrality.[2][4] Trends like AI-driven personalization and regulatory scrutiny on rewards will shape it, potentially evolving influence through acquisitions or IPO as it captures more of the underserved points market. This positions point.me as the go-to engine for turning loyalty friction into seamless value, transforming how travelers—and issuers—unlock rewards.
point.me has raised $27.0M across 3 funding rounds. Most recently, it raised $15.0M Series B in September 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2024 | $15.0M Series B | Citi Ventures, Lightspeed Venture Partners, Nyca Partners, Portage Ventures, Thayer Ventures, WndrCo LLC, Jason Kay, Ott Kaukver | |
| Sep 1, 2023 | $10.0M Series A | Lightspeed Venture Partners, Thayer Ventures | |
| Feb 1, 2022 | $2.0M Seed | LFG Ventures, WndrCo LLC, Baron Davis, Kelvin Beachum Jr., Kevin Colas |
