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Podsights provides an advanced analytics and attribution platform for podcast advertising. It equips advertisers with precise tools to measure campaign effectiveness and impact, delivering detailed reporting for digital marketers. Transforming podcast advertising from guesswork into a data-driven science, it optimizes media investment and strategic planning.
Founded in 2018 by Sarah Cotenoff and Sean Creeley, Podsights emerged to address a critical need for transparent, comprehensive measurement in podcast advertising. Recognizing brands lacked dependable data to assess return on investment from audio sponsorships, they addressed the need for confident scaling within the sector.
The platform serves advertisers aiming to efficiently allocate budgets and expand their podcast presence. Podsights provides clients with actionable insights into listener behavior and campaign performance. Its vision is to establish the definitive standard for podcast advertising measurement, fostering investment through clear, reliable data.
Podsights has raised $6.0M across 2 funding rounds.
Podsights has raised $6.0M in total across 2 funding rounds.
Podsights has raised $6.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in March 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2021 | $4M Seed | — | JAZZ Venture Partners, Pitbull Ventures, Howard Lindzon, Ilia Papas, Vince Thompson | Announced |
| Jan 1, 2020 | $2M Seed | — | Closed Loop Partners, Contour Venture Partners, Social Leverage, Third Sphere, Vast Ventures, Jacob Kerzner, Scott Belsky | Announced |
Podsights has raised $6.0M in total across 2 funding rounds.
Podsights's investors include Jazz Venture Partners, Pitbull Ventures, Howard Lindzon, Ilia Papas, Vince Thompson, Closed Loop Partners, Contour Venture Partners, Social Leverage, Third Sphere, Vast Ventures, Jacob Kerzner, Scott Belsky.
Podsights is a technology company that builds a podcast advertising measurement and attribution platform. It serves advertisers, brands, agencies, and podcast publishers by providing transparent, real-time insights into how podcast ads drive consumer actions such as website visits, leads, purchases, and app downloads. Podsights solves the problem of measuring podcast ad effectiveness, which has traditionally been difficult due to fragmented data across multiple publishers and platforms. The company uses pixel-based attribution technology to connect podcast downloads with on-site user activity, enabling advertisers to compare podcast advertising performance directly with other digital media channels. Podsights has shown strong growth momentum, especially after its acquisition by Spotify, which has expanded its reach and integrated its capabilities into a broader audio advertising ecosystem[1][2][3][4][5][6].
Podsights was founded by a team with expertise in advertising technology and data analytics, emerging from the need to provide reliable, scalable podcast ad attribution amid a complex ecosystem of publishers, podcasts, and brands. Early traction came from delivering a data-rich alternative to traditional vanity URLs and coupon codes, using pixel-based tracking to create an "apples-to-apples" comparison between podcast media and other advertising forms. This innovation was pivotal in establishing Podsights as a leader in podcast ad measurement[2].
Podsights rides the growing trend of digital audio advertising, particularly podcast advertising, which is projected to reach billions in annual revenue. The timing is critical as advertisers demand more accountability and measurable ROI from podcast campaigns, a medium historically lacking robust attribution tools. Market forces such as the rise of streaming platforms, increased podcast consumption, and the shift toward data-driven marketing favor Podsights’ solutions. By enabling digital-style attribution in podcast advertising, Podsights helps legitimize and accelerate podcast ad spending, influencing the broader ecosystem by setting new standards for measurement and transparency[4][5].
Looking ahead, Podsights is positioned to expand its measurement capabilities beyond podcasts to encompass the full Spotify Advertising platform, including audio ads in music, video, and display. This expansion aligns with broader trends toward unified cross-channel measurement and personalized advertising. As podcast advertising continues to grow, Podsights’ influence will likely deepen, helping advertisers optimize spend and publishers grow revenue through data-driven insights. The integration with Spotify’s ecosystem also suggests potential innovations in interactive and targeted audio advertising, further shaping the future of digital audio marketing[4][5].
Podsights exemplifies the evolution of podcast advertising from a nascent medium to a mature, measurable channel, providing the tools necessary for advertisers to confidently invest and scale their campaigns.
