Plus Products

High-Level Overview

Plus Products is a California-based cannabis edibles company that develops and sells hemp-derived and cannabis-infused products, primarily targeting adult-use and medicinal markets.[1][2][3] It created Plus Gum, a fast-acting, low-calorie, discreet chewing gum using patent-pending sublingual THC delivery that masks cannabis flavor, alongside gummies and acquired baked goods like GOOD CO-OP, making it the largest edibles brand in California.[1][2][5] The company serves dispensaries and delivery services, solving for consistent, approachable cannabis experiences through high-quality, nature-balanced edibles that prioritize safety and consumer appeal.[2][3] Founded in 2015, it raised $13.43M before being acquired by Glass House Brands in December 2021 for ~$25.6M, operating as a subsidiary with strong growth in the edibles category.[1][2]

Origin Story

Plus Products was founded in 2015 in San Mateo, California (later Walnut), as a hemp and cannabis food company aiming to make cannabis safe and approachable via consistent, high-quality edibles.[1][2] Key early innovation was Plus Gum, leveraging a patent-pending process for sublingual THC absorption in a low-calorie gum that tastes like regular gum, addressing discreet consumption needs.[1] The idea emerged amid California's evolving cannabis regulations, gaining traction with $13.43M in funding from investors like Glass House Group, Serruya Private Equity, and Navy Capital.[1] A pivotal moment was the 2021 acquisition by Glass House Brands, transitioning it to a subsidiary while expanding into gummies (its leading category) and baked goods via the GOOD CO-OP acquisition.[1][5]

Core Differentiators

• Innovative Delivery: Patent-pending sublingual absorption in Plus Gum enables fast-acting, discreet effects without cannabis taste, plus low-calorie profile; extends to gummies and edibles for consistent dosing.[1][2]
• Product Range and Scale: Largest edibles brand in California, leading in gummies; acquired GOOD CO-OP for cannabis-infused baked goods, broadening beyond gum.[5]
• Consumer Focus: Emphasizes safety, approachability, and nature-based balance; strips cannabis flavor for everyday use in medicinal and recreational markets.[1][2][3]
• Quality and Experience: High-quality, regulated products for dispensaries/deliveries; one patent in dissolvable compositions tied to personal care/cosmetics tech.[1]

Role in the Broader Tech Landscape

Plus Products rides the cannabis legalization wave in California, capitalizing on edibles as the dominant consumption format amid growing adult-use markets post-2018 recreational legalization.[1][3][5] Timing aligns with demand for discreet, low-calorie alternatives to smoking/vaping, fueled by wellness trends and hemp-derived cannabinoid expansion.[1][2] Market forces like regulatory stability and consumer shift to edibles (gummies leading) favor its scale as California's top brand, influencing the ecosystem by setting standards for flavored, fast-acting products and acquisitions that consolidate category leadership.[1][5] As a Glass House subsidiary, it amplifies supply chain efficiency in a fragmented industry.[1][3]

Quick Take & Future Outlook

Post-acquisition, Plus Products will likely deepen gummies/baked goods dominance under Glass House, expanding hemp-cannabinoid edibles amid federal rescheduling talks and national legalization momentum.[1][2][3] Trends like wellness-infused cannabis and flavor innovation will shape growth, potentially evolving its influence through broader distribution and tech-enhanced formulations (e.g., dissolvable patents).[1] This positions it to lead California's edibles market, tying back to its origins in making cannabis approachable for everyday balance.[2]