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Plus Products is a technology company.
Plus Products develops and manufactures cannabis-infused edibles, primarily specializing in precisely dosed gummies. The company focuses on crafting confectionery that combines appealing taste with consistent cannabinoid delivery, offering a range that includes vegan and fast-acting formulations tailored for various consumer preferences and daily experiences.
Founded by Jake Heimark, Plus Products began in a Palo Alto garage, driven by a commitment to elevate the quality and reliability of cannabis consumables. The early team recognized the market's need for rigorously developed products, leveraging collective expertise from culinary and scientific backgrounds to establish a strong foundation for their edibles.
The company serves consumers seeking dependable and enjoyable cannabis edibles, emphasizing product safety and a positive user journey. Plus Products envisions a future where cannabis products are trusted as a mainstream category, continually innovating to ensure their offerings consistently uphold standards of excellence and consumer satisfaction.
Plus Products has raised $10.0M across 1 funding round.
Plus Products has raised $10.0M in total across 1 funding round.
Plus Products is a California-based cannabis edibles company that develops and sells hemp-derived and cannabis-infused products, primarily targeting adult-use and medicinal markets.[1][2][3] It created Plus Gum, a fast-acting, low-calorie, discreet chewing gum using patent-pending sublingual THC delivery that masks cannabis flavor, alongside gummies and acquired baked goods like GOOD CO-OP, making it the largest edibles brand in California.[1][2][5] The company serves dispensaries and delivery services, solving for consistent, approachable cannabis experiences through high-quality, nature-balanced edibles that prioritize safety and consumer appeal.[2][3] Founded in 2015, it raised $13.43M before being acquired by Glass House Brands in December 2021 for ~$25.6M, operating as a subsidiary with strong growth in the edibles category.[1][2]
Plus Products was founded in 2015 in San Mateo, California (later Walnut), as a hemp and cannabis food company aiming to make cannabis safe and approachable via consistent, high-quality edibles.[1][2] Key early innovation was Plus Gum, leveraging a patent-pending process for sublingual THC absorption in a low-calorie gum that tastes like regular gum, addressing discreet consumption needs.[1] The idea emerged amid California's evolving cannabis regulations, gaining traction with $13.43M in funding from investors like Glass House Group, Serruya Private Equity, and Navy Capital.[1] A pivotal moment was the 2021 acquisition by Glass House Brands, transitioning it to a subsidiary while expanding into gummies (its leading category) and baked goods via the GOOD CO-OP acquisition.[1][5]
Plus Products rides the cannabis legalization wave in California, capitalizing on edibles as the dominant consumption format amid growing adult-use markets post-2018 recreational legalization.[1][3][5] Timing aligns with demand for discreet, low-calorie alternatives to smoking/vaping, fueled by wellness trends and hemp-derived cannabinoid expansion.[1][2] Market forces like regulatory stability and consumer shift to edibles (gummies leading) favor its scale as California's top brand, influencing the ecosystem by setting standards for flavored, fast-acting products and acquisitions that consolidate category leadership.[1][5] As a Glass House subsidiary, it amplifies supply chain efficiency in a fragmented industry.[1][3]
Post-acquisition, Plus Products will likely deepen gummies/baked goods dominance under Glass House, expanding hemp-cannabinoid edibles amid federal rescheduling talks and national legalization momentum.[1][2][3] Trends like wellness-infused cannabis and flavor innovation will shape growth, potentially evolving its influence through broader distribution and tech-enhanced formulations (e.g., dissolvable patents).[1] This positions it to lead California's edibles market, tying back to its origins in making cannabis approachable for everyday balance.[2]
Plus Products has raised $10.0M in total across 1 funding round.
Plus Products's investors include John T. Kaden, Serruya Private Equity, Addition, Blisce, BoxGroup, Brand Foundry Ventures, Harrison Metal, Shine Capital.
Plus Products has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series B in June 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2018 | $10.0M Series B | John T. Kaden, Serruya Private Equity | Addition, Blisce, BoxGroup, Brand Foundry Ventures, Harrison Metal, Shine Capital |