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PluggableAI develops FAN OF THE MATCH, an AI-powered solution designed to measure and leverage real-time fan emotion during live events. This platform integrates into existing applications through an SDK, utilizing smart sensor technology and artificial intelligence to convert fan energy into gamified rewards for attendees and actionable insights for event organizers and sponsors. It provides a non-intrusive method for understanding audience sentiment, enhancing the live experience.
Founded in 2022 by Bruno Fernandes, who serves as CEO, and Ana Bela Campos, the COO, PluggableAI was established on the insight that the authentic emotional responses of fans at live gatherings represented an overlooked asset. Their vision was to build a technological framework capable of capturing this inherent passion, thereby generating quantifiable value for both devoted fans and the various entities involved in staging events.
The company primarily serves sports clubs, federations, and other live event organizers, alongside their commercial partners. PluggableAI’s offering empowers these clients to foster deeper engagement with their audiences and to cultivate novel sponsorship avenues through data-driven fan understanding. The long-term vision centers on transforming how live experiences are perceived and monetized by continuously recognizing and rewarding fan loyalty.
PluggableAI has raised $110K across 1 funding round.
PluggableAI has raised $110K in total across 1 funding round.
PluggableAI has raised $110K in total across 1 funding round.
PluggableAI's investors include Portugal Ventures.
PluggableAI is a Portuguese deep‑tech company that builds AI-driven, non‑intrusive fan‑engagement products—best known for its FAN OF THE MATCH™ product that measures real‑time crowd emotion via smartphone sensors and converts fan passion into rewards, insights, and sponsorship value[1][5]. The company positions itself at the intersection of sports, events, and AI analytics, claiming measurable uplift in retention, app activity and sponsorship ROI while working with clubs and partners to scale globally[2][5].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: PluggableAI combines academic AI and neuroscience expertise with a pragmatic, SDK‑first product to capture and monetize fan emotion without heavy hardware—an attractive proposition for clubs and sponsors seeking new engagement levers; success will depend on scaling pilots into repeatable commercial deployments while navigating privacy and competitive pressures[1][3][5].
PluggableAI has raised $110K across 1 funding round. Most recently, it raised $110K Seed in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $110K Seed | — | Portugal Ventures | Announced |