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§ Private Profile · London, United Kingdom
Ploy is a technology company.
Ploy delivers an AI-powered autonomous identity platform for enterprise Identity Governance and Administration. Its cloud-native solution automates digital access, precisely assigning and revoking user and system permissions. Ploy leverages AI to combat identity-based cyberthreats, providing organizations a robust framework for secure digital identity controls.
Founded in 2023, Ploy is led by Jacob Prime, CEO, and Harry Lucas, CTO. Both founders previously held key leadership roles at Metomic, Prime in sales and Lucas in engineering. Their insight into outdated identity governance practices inspired them to build a modern platform transforming enterprise access security.
Ploy serves large enterprises seeking enhanced cybersecurity and operational efficiency via advanced identity management. The platform offers clients a unified strategy to mitigate access risks and ensure compliance across digital environments. Ploy envisions integrating secure, automated identity access as a digital trust standard, replacing antiquated governance.
Ploy has raised $3.0M across 1 funding round.
Ploy has raised $3.0M in total across 1 funding round.
Ploy has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2025 | $3M Seed | Joshua Walter | Balderton Capital, L Catterton, Alastair Paterson, Charles Delingpole, James Chappell, Jonathan Scudder, Jonathan TOM, Mark Ryan, Neil Larkins, Tony Pepper, Rule30, SuperSeed, Tiny VC | Announced |
Ploy is a technology company building an AI-native identity and access management (IAM) platform that automates SaaS identity governance for modern organizations.[1][4][6] It serves IT and security teams at growing businesses, solving the chaos of fragmented identities across countless apps, shadow IT risks, and manual access reviews by providing unified visibility, just-in-time permissions, automated onboarding/offboarding, and compliance tools like SOC 2 and ISO 27001 support.[1][4][6] Early customers include PayFit, Times Higher Education, and Sidekick, with rapid traction since its 2023 founding amid exploding SaaS sprawl.[1]
The platform's Luna AI agent autonomously handles governance—detecting unused access, optimizing licenses, and running adaptive policies—cutting IT teams' access review time by 90% while enabling self-service and zero-effort playbooks.[6] This positions Ploy as a leader in scalable, intuitive IAM, deployable in minutes via 200+ integrations like Okta, AWS, and Google Workspace.[6]
Ploy was founded in 2023 by Harry Lucas, who serves as Co-Founder and CTO with prior experience as Head of Engineering at Metomic, Senior Software Engineer at Orkestro, and Xplor.[1] The idea emerged from the growing complexity of identity security in a world where employees juggle dozens of SaaS apps, leading to silos, shadow IT, and compliance headaches that traditional IAM tools fail to unify or automate effectively.[1][4] Early traction came quickly, securing trust from innovative firms like PayFit and Sidekick through its focus on automation and real-time visibility, marking a pivotal shift from manual processes to AI-driven efficiency.[1]
Ploy rides the SaaS explosion and AI-driven security wave, where organizations manage 200+ apps per employee amid shadow IT proliferation and rising breaches from over-permissions.[1][4][6] Timing is ideal post-2023, as hybrid work and generative AI tools amplify identity risks, while regulations demand proactive governance—Ploy counters with adaptive AI that legacy systems can't match.[6] Market forces like zero-trust mandates and license cost pressures favor its automation, influencing the ecosystem by enabling faster, secure scaling for startups and enterprises alike.[1][6]
Ploy is primed to dominate autonomous IAM as AI agents become standard for security ops, expanding via deeper enterprise integrations and global compliance features.[6] Trends like multi-cloud sprawl and AI app adoption will fuel growth, potentially evolving Ploy into a full-stack identity OS with predictive threat blocking. Watch for Series A funding and partnerships with giants like Okta—its early momentum signals a transformative force in securing the modern workforce.[1][6]
Ploy has raised $3.0M in total across 1 funding round.
Ploy's investors include Joshua Walter, Balderton Capital, L Catterton Growth, Alastair Paterson, Charles Delingpole, James Chappell, Jonathan Scudder, Jonathan Tom, Mark Ryan, Neil Larkins, Tony Pepper, rule30.