Plena is a technology company.
Plena has raised $10.0M across 1 funding round.
Plena has raised $10.0M in total across 1 funding round.
Plena Data is a technology company specializing in robotic process automation (RPA) solutions tailored for mid-market accounting departments, CPAs, and controllers. It builds software bots that automate repetitive tasks such as data transfer, lead generation, messaging, accounting, and reconciliation, enabling horizontal companies to streamline operations without manual intervention.[1][3][4][5] Serving accounting teams and businesses needing efficient data management, Plena solves the problem of time-consuming manual processes by mimicking human actions through AI-driven bots, reducing errors and boosting productivity.[1][2][4] The company, founded in 2018 and self-funded with around 11-50 employees, has raised $11.5M in total funding, including a recent $10M round, indicating solid growth momentum in the automation sector.[3][4]
Plena Data was founded in 2018 in Utah, with its headquarters initially listed in Pleasant Grove, later Orem, and American Fork.[1][3][4] Dave Aditya serves as Founder and CEO, alongside Jackson Ostler as Co-Founder, leading a team that includes key executives like Matthew Raby (CTO), Jason Cook (VP of Sales), and John Mayfield (Board Member).[1][3] The idea emerged from identifying inefficiencies in mid-market accounting workflows, where manual data handling for tasks like reconciliation and reporting creates bottlenecks; early traction came from targeting CPAs and controllers with RPA bots designed for these pain points, evolving into a comprehensive platform.[1][3][4] Pivotal moments include securing $11.5M in funding, reflecting validation of its niche focus on accounting automation.[4]
Plena Data rides the RPA and AI automation wave, accelerated by post-pandemic demands for efficient back-office operations amid labor shortages and rising accounting complexity.[1][5] Timing is ideal as mid-market firms adopt AI to handle data-intensive tasks without enterprise-level costs, fueled by market forces like cloud adoption and regulatory pressures for accurate financial reporting.[3][4] It influences the ecosystem by empowering CPAs and controllers—gatekeepers of business data—with tools that bridge automation gaps, fostering productivity in horizontal industries and competing in a fragmented RPA space valued for its scalability.[1][2]
Plena Data is poised for expansion by deepening AI integrations for predictive accounting and broader CRM ecosystems, capitalizing on RPA market growth projected to surge with enterprise AI adoption. Trends like agentic AI and zero-touch automation will shape its trajectory, potentially evolving it from accounting specialist to full-spectrum sales ops platform. Its influence may grow through partnerships and acquisitions, solidifying Utah's tech hub status while delivering outsized returns for mid-market efficiency—echoing its core mission to automate the mundane from day one.[2][4]
Plena has raised $10.0M in total across 1 funding round.
Plena's investors include Acequia Capital, Album VC, Craft Ventures, Hanaco Ventures, Startup Ignition Ventures, Justin Timberlake.
Plena has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in October 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2021 | $10.0M Series A | Acequia Capital, Album VC, Craft Ventures, Hanaco Ventures, Startup Ignition Ventures, Justin Timberlake |