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Pledge provides a comprehensive digital platform designed to streamline fundraising and donation processes for various organizations. The company offers a suite of tools including embeddable APIs for integrated giving, customizable fundraiser pages, and donation forms for websites. It also facilitates mobile giving through text-to-donate and QR codes, supports fundraising events, and enables crowdfunding initiatives, all managed through an Impact Hub dashboard for tracking and analytics.
The company was co-founded by Lee Fentress and Matt Minnis in 2014. Their foundational insight centered on simplifying charitable giving and fundraising, making it more accessible and efficient for a broad spectrum of users. This approach aimed to remove friction from the donation experience, enabling more individuals and organizations to connect with causes they care about.
Pledge serves a diverse client base encompassing fundraisers, companies, and nonprofits by equipping them with the necessary tools to solicit and manage contributions. Its vision is to empower purpose-driven efforts globally by continually enhancing its platform with features like PledgeCrypto and PledgeAI, ensuring the giving experience remains seamless and impactful for all participants.
Pledge has raised $22.0M across 4 funding rounds.
Pledge has raised $22.0M in total across 4 funding rounds.
# Pledge: Carbon Management for Logistics
Pledge is a carbon accounting and management software platform designed specifically for the logistics and freight forwarding industry.[1][5] Founded in 2021 and headquartered in London, the company enables freight forwarders, ride-hailing services, travel companies, and last-mile delivery providers to measure, report, and offset their carbon emissions through an integrated platform.[1][4] Rather than building a one-size-fits-all solution, Pledge focuses on industry-specific carbon accounting challenges, allowing logistics organizations to calculate emissions associated with specific shipments and embed these calculations directly into their digital booking platforms and shipping dashboards.[5]
The company has raised $14.5 million to date, including a $10 million Series A round in May 2023 led by Zinal Growth, with participation from ACE & Company and Base Partners.[1][5] Pledge operates with fewer than 25 employees and targets a market where corporate appetite for sector-specific carbon accounting solutions is rapidly growing.[4]
Pledge is riding a significant wave in corporate sustainability. The logistics and freight forwarding sectors face mounting pressure to decarbonize, driven by regulatory requirements, customer expectations, and competitive positioning. Pledge's timing is strategic: as companies increasingly view climate performance as a competitive differentiator, demand for credible, industry-specific carbon accounting tools has accelerated.[5]
The company operates at the intersection of two major trends: the rise of software-enabled sustainability and the shift toward industry-specific solutions rather than horizontal platforms. While generalist carbon accounting tools exist, Pledge's focus on logistics-specific challenges—where emissions calculations are complex and standardization (via GLEC) is emerging—positions it to capture a dedicated market segment. The company's Series A funding reflects broader investor confidence in this thesis: carbon management platforms addressing sector-specific needs are attracting significant capital as enterprises move beyond awareness into action.
Pledge's growth trajectory will likely depend on its ability to deepen penetration within logistics while potentially expanding to adjacent industries with similar carbon accounting complexity. The company faces a strategic choice: remain a specialized player in freight forwarding and last-mile delivery, or broaden its framework alignment to serve other sectors (financial services, agriculture, etc.) where industry-specific methodologies are also emerging.[5]
The regulatory environment will be a tailwind—as carbon disclosure requirements tighten globally, logistics providers will need credible, auditable emissions data. Pledge's alignment with established frameworks like GLEC positions it well to become infrastructure for compliance. However, competition from larger enterprise software vendors entering the space could pressure margins and market share. The company's success will hinge on whether it can maintain its technical depth in logistics-specific accounting while scaling efficiently.
Pledge has raised $22.0M across 4 funding rounds. Most recently, it raised $10.0M Series A in May 2023.
Pledge has raised $22.0M in total across 4 funding rounds.
Pledge's investors include Alumni Ventures, Cocoa, Investinor, La Famiglia, Lowercarbon Capital, Shine Capital, TrueSight Ventures, Visionaries Club, Ed Brandler, Lukas Brosseder, Mario Götze, Nico Rosberg.
