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§ Private Profile · Boston, MA, USA
PlaySight Interactive is a technology company.
PlaySight Interactive provides an AI-powered sports technology platform centered on its SmartCourt system. This solution integrates connected camera infrastructure and advanced artificial intelligence for automated video capture, real-time analytics, and broadcasting. The technology transforms traditional courts into intelligent, data-rich environments, enhancing training, analysis, and athletic development across various sports.
Co-founded in 2010 by Chen M. Shachar and Evgeni Khazanov, PlaySight originated from the insight to bring sophisticated AI-driven video analysis and automation to sports. The founders aimed to bridge traditional athletic practices with modern technological advancements, delivering professional-grade performance insights.
PlaySight's SmartCourt technology serves individual athletes, coaches, teams, and leagues globally. The company's vision focuses on continually integrating automated technology into sports, fostering deeper community connections. They aspire to make advanced data and video analysis universally accessible, driving positive evolution in how sports are trained and experienced.
PlaySight Interactive has raised $25.0M across 2 funding rounds.
PlaySight Interactive has raised $25.0M in total across 2 funding rounds.
PlaySight Interactive is a sports technology company specializing in AI-powered connected camera platforms that transform courts, fields, gyms, and rinks into "Smart" venues for automated video production, live streaming, performance analysis, and player development across over 25 sports in 20+ countries.[1][3][5] It serves athletes, coaches, teams, leagues, and fans—from professionals like NBA teams (Golden State Warriors, Toronto Raptors) and over 70 NCAA programs to youth and amateur levels—solving the problem of inaccessible pro-level tools by providing instant multi-angle replays, analytics (e.g., ball trajectory, shot speed), cloud storage, sharing, and operator-free broadcasting.[1][2][5] With over 1,000 SmartCourts installed globally and recognition as one of Fast Company's Most Innovative Companies in Sports, PlaySight has raised $26M before its 2021 acquisition by Slinger Bag, fueling growth in portable and fixed solutions for sports like tennis, basketball, soccer, padel, and pickleball.[1][2][3]
Founded in 2013, PlaySight Interactive pioneered AI-driven sports video technology to democratize elite analytics beyond professional levels, emerging from a vision to connect physical sports performance with digital tools via image processing, machine learning, and connected cameras.[1][2][3] The Israeli-based company quickly gained traction with innovations like its tennis-specific SmartCourt (tracking strokes, spin, and movement), followed by SmartField for soccer in 2017 and autonomous SmartTracker 4K cameras, leading to adoptions by top entities such as NBA teams, Serena Williams for AR training, and NCAA powerhouses like USC and Princeton.[1][2][5] Early milestones included expanding to 30+ sports and portable solutions, culminating in its October 2021 acquisition by Slinger Bag, which integrated PlaySight's platform into broader tennis and multi-sport ecosystems.[2]
PlaySight stands out in sports tech through AI automation and accessibility:
PlaySight rides the explosion of AI in sports tech, capitalizing on trends like automated production, data-driven coaching, and fan engagement amid rising demand for youth-to-pro analytics and streaming post-pandemic.[1][3][5] Timing aligns with machine learning advances enabling real-time tracking without human input, fueled by market forces such as booming pickleball/padel popularity, NCAA name/image/likeness rules boosting personal branding, and global sports digitization (e.g., 35+ countries).[2][5] It influences the ecosystem by lowering barriers—making "Smart" venues standard, fostering connected athlete communities, and enabling leagues to monetize content—while competitors like Pixellot focus narrower on events.[2][3]
Post-2021 acquisition, PlaySight will likely deepen integration with Slinger Bag's tennis ecosystem while expanding portable AI into emerging sports like padel and pickleball, leveraging trends in wearable data fusion and metaverse training.[2][5] Rising AI accuracy and 5G will amplify its edge in global live production, potentially powering more pro-am hybrids and fan monetization via the PlaySight Sports Network. As sports tech consolidates around accessible analytics, PlaySight's "PlaySight Edge" positions it to redefine player development worldwide, turning every court into a connected powerhouse.[3][5]
PlaySight Interactive has raised $25.0M across 2 funding rounds. Most recently, it raised $21.0M Series C Extension in April 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 25, 2018 | $21M Series C Plus | — | CE Ventures, Softbank Ventures Asia | Announced |
| May 1, 2014 | $4M Series B | — | Billie Jean King, JIM Loehr, EDD, Mark EIN, Novak Djokovic, William Ackman | Announced |
PlaySight Interactive has raised $25.0M in total across 2 funding rounds.
PlaySight Interactive's investors include CE Ventures, SoftBank Ventures Asia, Billie Jean King, Jim Loehr, EdD, Mark Ein, Novak Djokovic, William Ackman.