PlayFitt is a technology company.
PlayFitt has raised $3.0M across 1 funding round.
PlayFitt has raised $3.0M in total across 1 funding round.
PlayFitt has raised $3.0M in total across 1 funding round.
PlayFitt's investors include Angels of Many.
PlayFitt, developed by IntelliSports, is a Montreal-based technology company building a gamified fitness app that transforms routine exercises into engaging video game-like experiences using AI-powered smartphone motion recognition.[1][2][4][5] The app serves busy individuals, professionals, and parents seeking short, home-based workouts, solving the problem of exercise monotony by incorporating progression goals, social competition, training, and addictive gaming elements to boost motivation and adherence—evidenced by nearly 50% of users opening it 5+ days a week, 4 times daily, and over 40 million squats/push-ups logged.[1][3] With 11-50 employees, $2 million in 2024 revenue, and a recent $2.5M financing round, PlayFitt shows strong growth momentum toward revolutionizing accessible fitness.[4][6]
IntelliSports was co-founded by Jonathan Guillemette (expertise in physics/computing) and John Morris (background in managing and financing innovative projects) to motivate healthier lifestyles through gamified exercise, leveraging their skills in sports analytics, machine learning, and video games.[1][2][3] The PlayFitt app emerged from this vision, using patented smartphone technology for rep tracking without equipment, enabling quick home sessions.[1][4][6] Early traction came via collaboration with Ubisoft's Montreal studio through the Montreal Foundation, where Ubisoft experts in game design, simulated economics, UX, and visuals refined the app pre-launch, accelerating its success and user base growth; the company is now pursuing a second financing round.[1]
| Pros | Cons |
|---|---|
| Fun, game-like motivation | Premium features paywalled[3] |
| Equipment-free home workouts | N/A (minimal cons noted)[3] |
PlayFitt rides the gamification and AI fitness trend, merging consumer gaming (e.g., AAA design influences) with health tech to combat sedentary lifestyles amid rising wellness demand post-pandemic.[1][2][3] Timing aligns with smartphone ubiquity and AI advancements in motion tracking, enabling scalable, inclusive fitness without hardware barriers—key as markets favor quick, engaging apps over traditional gyms.[4][5][6] It influences the ecosystem by partnering with giants like Ubisoft, sharing expertise to elevate local startups, and proving gamification drives adherence in a $30B+ digital fitness space.[1]
PlayFitt's $2.5M raise fuels AI enhancements and expansion, positioning it to dominate body-neutral, game-driven fitness amid trends like personalized ML coaching and social VR workouts.[6] Expect deeper Ubisoft ties, global scaling from Montreal, and B2B tools for corporate wellness, evolving its influence from niche motivator to mainstream habit-builder—ultimately making "leveling up" your health as routine as gaming.[1][2]
PlayFitt has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2022 | $3.0M Seed | Angels of Many |