Plantish is a company.
Plantish has raised $2.0M across 1 funding round.
Key people at Plantish.
Plantish has raised $2.0M in total across 1 funding round.
Plantish is an Israeli food tech startup founded in mid-2021 that develops plant-based, whole-cut fish fillets using proprietary 3D printing technology, starting with salmon alternatives made from legume proteins and algae extracts.[1][4][5] It serves restaurants, food service, and retail by providing sustainable substitutes that match conventional salmon in taste, texture, nutrition (high protein and Omega-3), and structure, while avoiding issues like antibiotics, mercury, and overfishing.[1][2][4] The company solves the ecological strain from rising global fish consumption—projected to hit 204 million tons by 2030—and the technical challenges of replicating fibrous fish muscle, enabling scalable, low-cost production without animal cells or regulatory hurdles for U.S. approval.[2][4] Plantish raised $12.5 million in seed funding (the largest in alternative seafood history at the time) plus $2 million initially, fueling R&D and manufacturing; it rebranded to Oshi ahead of U.S. restaurant launches and a 2025 Swiss rollout via Coop.[5][6][7]
Plantish was co-founded in mid-2021 by CEO Ofek Ron, Dr. Ron Sicsic (Enviro founder), Dr. Hila Elimelech (chemistry expert), Dr. Ariel Szklanny (bioengineering), and Eyal Briller (ex-Impossible Foods product director), a team of "foodie scientists" driven by activism to save oceans through plant-based seafood.[1][4][5] The idea emerged from replicating meat alt-success in fish, targeting salmon ($50B market segment), after quickly prototyping edible salmon within months using deconstructed tissue analysis and patent-pending 3D printing.[1][4] Early traction included proving the tech post-initial $2M funding, leading to the record $12.5M seed round and plans for pop-ups by late 2023, restaurant entries by 2024, and now rebranding to Oshi for global expansion.[4][5][6]
(Note: A separate Canadian sustainability brand "Plantish Future" exists for vegan home goods, but context confirms this query targets the Israeli food tech firm.[3])
Plantish (now Oshi) rides the alternative protein wave, extending plant-based disruption from meat (e.g., Impossible) to seafood amid UN-projected demand surges straining oceans.[1][2] Timing aligns with alt-seafood maturation—post-meat successes—and 3D food printing advances from Israeli peers like Redefine Meat, addressing fillet replication gaps.[1][4] Market tailwinds include consumer shifts to sustainable options and retailer demand (e.g., Coop's 7,000+ stores), influencing the ecosystem by proving whole-cut viability, lowering costs at scale, and paving for non-mimic "new seafood" innovations.[5][6]
Oshi will launch salmon in U.S. restaurants by end-2025, scale via Coop in Switzerland/EU, and expand to other fillets or novel seafood using its versatile tech.[2][5][6] Trends like rising eco-conscious dining and 3D printing efficiencies will accelerate growth, potentially capturing salmon's massive market while inspiring alt-protein peers. Its influence could evolve from pioneer to category leader, transforming seafood into a plant-powered, ocean-rescuing staple—upgrading plates without compromise.[1][6]
Plantish has raised $2.0M in total across 1 funding round.
Plantish's investors include Bessemer Venture Partners, Big Idea Ventures, Esplanade HealthTech Ventures, NFX, TechAviv Founder Partners, Tet Ventures, Unovis Asset Management.
Key people at Plantish.
Plantish has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $2.0M Seed | Bessemer Venture Partners, Big Idea Ventures, Esplanade HealthTech Ventures, NFX, TechAviv Founder Partners, Tet Ventures, Unovis Asset Management |
