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Plantish has raised $14.0M across 2 funding rounds.
Key people at Plantish.
Plantish has raised $14.0M in total across 2 funding rounds.
Plantish develops realistic plant-based whole-cut seafood alternatives using proprietary technology. Its flagship product is a premium plant-based salmon fillet, engineered to replicate the taste, texture, and nutritional value of traditional fish. This innovative approach crafts complex food structures from plant ingredients, a sustainable option for the alt-protein market.
Plantish was founded in mid-2021 by Ofek Ron, who serves as CEO, alongside other co-founders. Ron’s prior experience as general manager of the Israeli organization Vegan Friendly informs their work. The company's genesis stemmed from the critical insight that global overfishing and marine degradation demanded scalable, plant-based seafood solutions.
The company primarily targets the foodservice industry, aiming to integrate its plant-based salmon into restaurant menus. Plantish envisions a future where plant-based seafood significantly reduces traditional fishing’s environmental impact. Its mission is to become the leading global provider of sustainable, ethical seafood alternatives, protecting marine ecosystems.
Key people at Plantish.
Plantish has raised $14.0M across 2 funding rounds. Most recently, it raised $12.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 16, 2022 | $12M Seed | Merav Rotem Naaman | Alumni Ventures, E2JDJ, HackCapital, OurCrowd, Pitango HealthTech, Smartagro, TechAviv, Unovis Asset Management | Announced |
| May 1, 2021 | $2M Seed | — | Bessemer Venture Partners, BIG Idea Ventures, Esplanade Healthtech Ventures, NFX, TechAviv Founder Partners, TET Ventures, Unovis Asset Management | Announced |
Plantish has raised $14.0M in total across 2 funding rounds.
Plantish's investors include Merav Rotem-Naaman, Alumni Ventures, E2JDJ, HackCapital, OurCrowd, Pitango HealthTech, SmartAgro, TechAviv, Unovis Asset Management, Bessemer Venture Partners, Big Idea Ventures, Esplanade HealthTech Ventures.
Plantish is an Israeli food tech startup founded in mid-2021 that develops plant-based, whole-cut fish fillets using proprietary 3D printing technology, starting with salmon alternatives made from legume proteins and algae extracts.[1][4][5] It serves restaurants, food service, and retail by providing sustainable substitutes that match conventional salmon in taste, texture, nutrition (high protein and Omega-3), and structure, while avoiding issues like antibiotics, mercury, and overfishing.[1][2][4] The company solves the ecological strain from rising global fish consumption—projected to hit 204 million tons by 2030—and the technical challenges of replicating fibrous fish muscle, enabling scalable, low-cost production without animal cells or regulatory hurdles for U.S. approval.[2][4] Plantish raised $12.5 million in seed funding (the largest in alternative seafood history at the time) plus $2 million initially, fueling R&D and manufacturing; it rebranded to Oshi ahead of U.S. restaurant launches and a 2025 Swiss rollout via Coop.[5][6][7]
Plantish was co-founded in mid-2021 by CEO Ofek Ron, Dr. Ron Sicsic (Enviro founder), Dr. Hila Elimelech (chemistry expert), Dr. Ariel Szklanny (bioengineering), and Eyal Briller (ex-Impossible Foods product director), a team of "foodie scientists" driven by activism to save oceans through plant-based seafood.[1][4][5] The idea emerged from replicating meat alt-success in fish, targeting salmon ($50B market segment), after quickly prototyping edible salmon within months using deconstructed tissue analysis and patent-pending 3D printing.[1][4] Early traction included proving the tech post-initial $2M funding, leading to the record $12.5M seed round and plans for pop-ups by late 2023, restaurant entries by 2024, and now rebranding to Oshi for global expansion.[4][5][6]
(Note: A separate Canadian sustainability brand "Plantish Future" exists for vegan home goods, but context confirms this query targets the Israeli food tech firm.[3])
Plantish (now Oshi) rides the alternative protein wave, extending plant-based disruption from meat (e.g., Impossible) to seafood amid UN-projected demand surges straining oceans.[1][2] Timing aligns with alt-seafood maturation—post-meat successes—and 3D food printing advances from Israeli peers like Redefine Meat, addressing fillet replication gaps.[1][4] Market tailwinds include consumer shifts to sustainable options and retailer demand (e.g., Coop's 7,000+ stores), influencing the ecosystem by proving whole-cut viability, lowering costs at scale, and paving for non-mimic "new seafood" innovations.[5][6]
Oshi will launch salmon in U.S. restaurants by end-2025, scale via Coop in Switzerland/EU, and expand to other fillets or novel seafood using its versatile tech.[2][5][6] Trends like rising eco-conscious dining and 3D printing efficiencies will accelerate growth, potentially capturing salmon's massive market while inspiring alt-protein peers. Its influence could evolve from pioneer to category leader, transforming seafood into a plant-powered, ocean-rescuing staple—upgrading plates without compromise.[1][6]
