Planet Fitness

Planet Fitness operates an extensive network of fitness centers, providing an affordable, non-intimidating workout environment. Its core product offers a high-quality fitness experience designed for casual and first-time gym members, emphasizing comfort and accessibility. This distinct model makes fitness available to a broad demographic.

Brothers Michael and Marc Grondahl founded Planet Fitness in 1992 in Dover, New Hampshire. They observed that most individuals avoided traditional gyms due to intimidation and high costs. This insight prompted them to redefine the gym experience, establishing a low-cost, welcoming atmosphere.

The company primarily serves individuals seeking a comfortable entry into fitness, often those alienated by conventional gym culture. Planet Fitness aims to enrich lives by offering an accessible, high-quality experience within its "Judgement Free Zone" philosophy. Its vision focuses on expanding fitness access and fostering inclusive health communities.