Placemakr is a technology company.
Placemakr offers apartment hotels and furnished apartments, providing flexible living solutions for both short and extended stays.
Placemakr has raised $102.0M across 4 funding rounds.
Placemakr has raised $102.0M in total across 4 funding rounds.
Placemakr is a tech-enabled hospitality living platform that operates apartment-style hotels, blending the comforts of home—such as full kitchens, in-unit laundry, and furnished living spaces—with hotel amenities like digital concierge, housekeeping, fitness centers, and contactless check-in.[1][2][5][7] It serves diverse customers including business travelers, groups, event organizers, interns, and those needing extended stays or corporate housing, solving the problem of inflexible real estate by enabling stays from one night to a year in vibrant urban neighborhoods.[2][4][5][6] The company manages properties, partners with developers and investors, and through its investment arm, acquires and develops multifamily assets to maximize value via a flexible-use model.[3][6] Growth momentum includes achieving profitability in June 2024 after seven years, expanding to over 300 employees, nearly $150M in annualized bookings, and new locations like Reno, Nevada.[4][6]
Placemakr, formerly known as WhyHotel, was founded in 2016 (with launch in 2017) in Washington, D.C., by CEO and co-founder Jason Fudin and team, emerging from the idea to pioneer flexible real estate by transforming multifamily properties into a hybrid of apartment living and hospitality.[4][6] The concept addressed rigid single-use real estate assets, allowing properties to flex between short-term hospitality and long-term residential based on market needs.[3][5][6] Early traction came amid challenges like COVID-19 and high interest rates, where its adaptable model proved resilient; pivotal moments include steady expansion into urban markets and the 2024 profitability milestone after seven years of building a stable platform.[6]
Placemakr rides the trend of flexible living in proptech and hospitality, capitalizing on remote work, business travel recovery, and demand for hybrid accommodations post-COVID, where traditional hotels and apartments fall short on adaptability.[6][4] Timing aligns with real estate market volatility—high interest rates and economic shifts—enabling its model to pivot between short-term rentals and long-term housing, boosting asset yields.[3][6] Favorable forces include urbanization, corporate relocations, internship programs, and group travel resurgence, positioning it against competitors like Kasa and The Guild in tech-driven, amenity-rich stays.[4] It influences the ecosystem by pioneering the "flexible living asset class," inspiring property owners to adopt tech platforms for revenue optimization and guest-centric experiences.[1][3][6]
Placemakr's profitability pivot signals a mature operator ready for aggressive scaling, likely accelerating property acquisitions, tech refinements, and market entries amid stabilizing real estate conditions.[6] Trends like AI-enhanced guest management, sustainable urban developments, and prolonged hybrid work will propel growth, potentially expanding its 300+ employee footprint and $150M bookings trajectory.[2][6] Influence may evolve from niche innovator to category leader, reshaping multifamily investments by proving flexible models deliver superior returns—tying back to its core mission of blurring hospitality and home for enduring flexibility.[3][6]
Placemakr has raised $102.0M in total across 4 funding rounds.
Placemakr's investors include Camber Creek, Highland Capital Partners.
Placemakr has raised $102.0M across 4 funding rounds. Most recently, it raised $65.0M Series C in March 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2023 | $65.0M Series C | Camber Creek, Highland Capital Partners | |
| Dec 1, 2019 | $22.0M Series B | Camber Creek, Highland Capital Partners | |
| Dec 1, 2018 | $11.0M Series A | Camber Creek, Highland Capital Partners | |
| Jun 1, 2018 | $4.0M Seed | Camber Creek, Highland Capital Partners |