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Plaace provides a data-driven platform designed to optimize the matching of retail properties with suitable tenants. The company’s core offering enables retail property owners, tenants, and brokers to formulate strategic approaches, identify optimal matches, and foster collaboration through advanced data analytics. This technology provides insights into urban dynamics and retail demands, facilitating more efficient and impactful real estate decisions.
The company was founded in 2020 by Snorre J Jordheim Myhre, Tobias Martinsen, and Peder Soholt. Their shared vision centered on leveraging data and artificial intelligence to cultivate more vibrant and dynamic urban environments. As a Norwegian tech startup, the founders recognized the potential for technology to bridge gaps in traditional retail real estate processes, leading to the development of their platform.
Plaace primarily serves retail property owners, prospective tenants, and real estate brokers within the commercial real estate sector. Its long-term vision is to contribute to the revitalization of urban areas by making streets and cities more appealing and functional for their inhabitants and businesses. The company aims to empower its users with the tools necessary to achieve this through informed decision-making and strategic property utilization.
Plaace has raised $440K across 1 funding round.
Plaace has raised $440K in total across 1 funding round.
Plaace is a Norwegian proptech startup founded in 2020 that builds an AI-powered location intelligence platform aggregating data from sources like card transactions, footfall, demographics, and competition to deliver actionable area insights.[1][2][3] It serves retailers, commercial real estate firms, public sector organizations, brokers, and advisors, solving challenges in site selection, performance benchmarking, tenant optimization, and urban planning to foster vibrant streets and cities.[1][2][3] The B2B SaaS platform emphasizes user-friendly analytics for smarter decisions, with clients including OBOS, Norgesgruppen, and CBRE; it recently secured €885,000 for Nordic expansion, employs 11-50 people, and operates at seed stage with strong growth momentum in retail and real estate sectors.[1][3]
Plaace was founded in 2020 in Oslo, Norway, as a rapidly growing tech startup focused on leveraging state-of-the-art analytics and emerging data sources to enhance urban environments.[3] While specific founders are not detailed in available sources, the team operates from StartupLab's coworking space, fostering a high-paced culture amid other startups, with easy access from Oslo's city center.[3] Early traction came from partnerships with major players like property companies (OBOS, Eiendomsspar), retailers (Norgesgruppen, Princess), and brokers (CBRE), building on practical data applications for retail and real estate.[1][3] A pivotal moment was the recent €885,000 funding round to fuel Nordic expansion and tech-driven retail evolution, signaling validation and scaling potential.[1]
Plaace stands out in the proptech space through these key strengths:
Plaace rides the proptech and location intelligence wave, capitalizing on AI advancements in real-world data to transform urban planning and retail amid post-pandemic shifts toward data-driven physical spaces.[1][2][3] Timing aligns with rising demand for hybrid analytics in e-commerce-saturated markets, where footfall and demographics inform resilient strategies against economic volatility.[1] Favorable forces include abundant data partnerships, Nordic expansion opportunities, and industry collaboration needs, positioning Plaace to influence vibrant city ecosystems by empowering retailers and developers.[1][3] It contributes to the startup scene via StartupLab synergies and seed-stage innovation in SaaS for retail, hospitality, and real estate.[3]
Plaace is poised for accelerated growth through Nordic and international scaling, leveraging its seed funding to expand customer bases among retailers and real estate players while hiring key tech and product talent.[1][3] Trends like AI-enhanced urban analytics, sustainable city development, and precise location ML will shape its path, potentially evolving it into a global proptech leader influencing smarter urban investments. As it builds on early traction, Plaace exemplifies how data unlocks vibrant streets—starting from Oslo's startup hub to redefining area intelligence worldwide.[2][3]
Plaace has raised $440K in total across 1 funding round.
Plaace's investors include Verdane Capital.
Plaace has raised $440K across 1 funding round. Most recently, it raised $440K Seed in November 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2020 | $440K Seed | — | Verdane | Announced |
