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§ Private Profile · San Mateo, CA, USA
Piqora is a company.
Piqora has raised $9.8M across 2 funding rounds.
Key people at Piqora.
Piqora has raised $9.8M in total across 2 funding rounds.
Piqora builds a visual marketing and commerce platform for businesses. It provides an enterprise analytics suite for networks like Pinterest, Instagram, and Tumblr. The platform allows marketing teams to discover, amplify, and merchandise shoppable user-generated imagery across e-commerce sites and digital ads, optimizing visual content for engagement and conversions.
Founded in 2012 by Sharad Verma and Naveen Akunuri, Piqora began as a weekend hack. Operating first as Pinfluencer, the company developed its analytics solution by recognizing a brand need to leverage visual content on social platforms. This insight drove a specialized platform addressing marketing requirements.
The platform assists commerce and marketing teams in optimizing visual strategies and online sales. Brands use Piqora’s product to transform user-generated content into a powerful commercial asset. The company's vision focuses on empowering businesses to utilize visual storytelling and social proof within their marketing and e-commerce frameworks.
Piqora has raised $9.8M across 2 funding rounds. Most recently, it raised $7.7M Series A in April 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 23, 2014 | $7.7M Series A | DFJ | Altos Ventures, Baseline Ventures, Firebolt Ventures, Freestyle Capital, Lazerow Ventures | Announced |
| Jan 9, 2014 | $2.1M Venture Round | Freestyle Capital | Baseline Ventures, Lazerow Ventures, Western Technology Investment | Announced |
Key people at Piqora.
Piqora has raised $9.8M in total across 2 funding rounds.
Piqora's investors include DFJ, Altos Ventures, Baseline Ventures, Firebolt Ventures, Freestyle Capital, Lazerow Ventures, Western Technology Investment.
Piqora was a visual‑social marketing platform that helped brands manage, analyze, and amplify image‑based content across networks like Pinterest and Instagram; it later became part of Later (sometimes referenced as “now part of Later”) and its team and tech informed other user‑generated content businesses in the space[1][2].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
If you’d like, I can: provide a timeline of Piqora’s funding and product releases, list notable customers and case studies mentioned in press, or map where key team members went after Piqora.