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§ Private Profile · One Waverley Place; Union Street; Saint Helier JE1 2PP Jersey
PinPoint is a technology company.
Pinpoint offers an AI-native social operating system, transforming social media engagement into direct customer relationships and revenue for consumer brands. It automates personalized direct messages to consumers, replicating marketing flows within social channels. This system empowers brands to gather data, provide support, and enhance return on ad spend and loyalty.
Founded by Joshua Cohen and Justin Krokoff, Pinpoint emerged from brand marketers struggling to translate social audiences into measurable growth. The founders identified a need for authentic, direct engagement beyond email and SMS. They built an AI-driven solution, connecting brands with consumers actively on social platforms.
Leading consumer brands utilize Pinpoint for deeper customer connections and direct sales via social platforms. The company envisions redefining brand-audience interaction, moving beyond passive engagement. Pinpoint aims for seamless, personalized consumer journeys, leading to measurable commercial outcomes and lasting relationships.
PinPoint has raised $43.5M across 2 funding rounds.
PinPoint has raised $43.5M in total across 2 funding rounds.
PinPoint has raised $43.5M across 2 funding rounds. Most recently, it raised $13.5M Series A in February 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 14, 2019 | $13.5M Series A | Ethan Kurzweil | Bloomberg Beta, Boldstart Ventures, Cherubic Ventures, Slack Fund, Social Capital, Storm Ventures | Announced |
| May 1, 2000 | $30M Series D | — | — | Announced |
PinPoint has raised $43.5M in total across 2 funding rounds.
PinPoint's investors include Ethan Kurzweil, Bloomberg Beta, Boldstart Ventures, Cherubic Ventures, Slack Fund, Social Capital, Storm Ventures.
PINpoint Information Systems is a global technology company specializing in Manufacturing Execution System (MES) software that enables manufacturers to optimize production efficiency through real-time data insights, quality control, and process management solutions. Its flagship product suite includes a proprietary InSight Hub, which provides actionable analysis and reporting to help manufacturers identify hidden costs, eliminate inefficiencies, and improve operations without additional labor or equipment investments. PINpoint serves manufacturers across various industries, supporting continuous improvement by delivering detailed visibility from high-level summaries down to line, station, operator, or product-level data. The company has demonstrated strong growth momentum over 25 years, culminating in its acquisition by Advantive, a leading provider of specialty manufacturing and distribution software, to expand intelligent data collection and real-time insights capabilities[1].
Founded over 25 years ago, PINpoint Information Systems emerged to address the growing need for manufacturers to harness real-time production data to improve operational efficiency and quality. The company was built on the vision of integrating people, processes, and technology through no-code MES solutions that simplify complex manufacturing environments. Early traction came from delivering actionable shop floor insights that empowered manufacturers to make data-driven decisions, which helped PINpoint establish itself as a leader in MES software globally. The acquisition by Advantive reflects an evolution in focus toward combining MES with broader enterprise resource planning (ERP) and quality management capabilities to serve specialty manufacturing sectors more comprehensively[1].
PINpoint rides the trend of digital transformation in manufacturing, particularly the shift toward Industry 4.0, where real-time data and AI-driven analytics are critical for competitive advantage. The timing is crucial as manufacturers face increasing pressures from supply chain disruptions, workforce challenges, and market competition, all demanding smarter, data-driven decision-making. PINpoint’s MES solutions enable manufacturers to gain visibility and agility on the production floor, aligning with broader market forces pushing for automation, quality control, and operational efficiency. By integrating with Advantive’s broader software ecosystem, PINpoint influences the manufacturing tech landscape by promoting a more connected, intelligent factory environment[1].
Looking ahead, PINpoint is poised to deepen its impact by leveraging Advantive’s resources to enhance its MES offerings with advanced AI and machine learning capabilities, further automating insights and predictive analytics. Trends such as increased adoption of no-code platforms, edge computing, and real-time operational intelligence will shape its journey. PINpoint’s influence is likely to grow as manufacturers increasingly prioritize data-driven continuous improvement and digital resilience. The company’s evolution from a standalone MES provider to a key component of a comprehensive manufacturing software suite positions it well for sustained growth and innovation in the smart manufacturing era[1].