PIN IT AR is a technology company.
PIN IT AR has raised $50K across 1 funding round.
PIN IT AR has raised $50K in total across 1 funding round.
PIN IT AR has raised $50K in total across 1 funding round.
PIN IT AR's investors include Thynk Ventures.
Pinfinity (PIN IT AR) is a San Diego-based technology company founded in 2020 that produces premium, officially licensed enamel pins enhanced with patent-pending augmented reality (AR) technology. Users scan pins via a free mobile app to unlock animations, sounds, interactive elements, and exclusive content from major franchises like Hasbro (Transformers, My Little Pony, Power Rangers, Dungeons & Dragons, Magic: The Gathering, G.I. Joe), Bethesda (Doom, Elder Scrolls, Fallout), Henson Studios (Fraggle Rock, Farscape, The Dark Crystal), and CAPCOM.[1][2][3][6] It serves pin collectors, fandom enthusiasts, and pop culture fans, solving the problem of static collectibles by transforming them into dynamic, immersive experiences that deepen engagement and community building.[1][2][3] Backed by Gial Ventures and boasting founders with over $1 billion in licensed direct-to-consumer product sales, Pinfinity has achieved rapid growth through quick licensing-to-product timelines under 90 days and free shipping on orders over $45.[1][2][6]
Pinfinity emerged in 2020 from the vision of a seasoned team led by Matthew Arevalo (CXO, entrepreneur focused on brand strategy, product development, and experience; previously at Loot Crate), Caleb Paullus (Lead Creative, expert in IP, product, and retailtainment development with multimedia/film background from San Diego State University), and Hannah Arevalo (CEO, specialist in business administration; tied to Gial Ventures).[1] The idea stemmed from their deep expertise in licensed consumer products, aiming to revitalize pin collecting—a booming fandom hobby—by integrating AR to make pins "come alive."[1][2][5] Early traction came via partnerships with top brands like Hasbro and Henson Studios, launching products in April (noted as "this year" in mid-2020 coverage), and investor support from Gial Ventures, enabling fast scaling.[1][2]
Pinfinity rides the wave of AR's mainstream adoption in consumer goods, merging physical collectibles with digital interactivity amid rising fandom economies and mobile AR accessibility (no headset needed).[2][3] Timing aligns with post-2020 pin-craze growth and licensed merchandise booms, fueled by streaming nostalgia for IPs like Transformers and Magic: The Gathering.[1][2][5][7] Market forces favoring it include e-commerce expansion, subscription models, and AR's low-barrier entry via smartphones, positioning Pinfinity to influence ecosystems by evolving static merch into engaging, social experiences that boost brand loyalty and collector retention.[1][3][6]
Pinfinity is primed to expand its pin lineup, tokens, sets (e.g., recent Doom Guy Drop 2, Magic: The Gathering releases), and licenses, leveraging its platform for faster iterations and broader fandoms.[2][6] Trends like AR in retail, metaverse-adjacent collectibles, and Web3 integrations could amplify growth, potentially evolving into a full AR collectibles ecosystem with user-generated content. Its influence may grow by redefining merch as interactive gateways, uniting global fans—echoing its mission to revolutionize pin collecting from the start.[1][3]
PIN IT AR has raised $50K across 1 funding round. Most recently, it raised $50K Seed in August 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2020 | $50K Seed | Thynk Ventures |